The furniture industry is innovative, abandoned, and "homogenized brand products " . The industry has called for a long time, but many people think that there are not many substantial breakthroughs. "The materials are still those materials, the workers are still those workers, and the furniture produced is still those of high quality. I personally feel that there is nothing innovative ' . " Mr. Chen, the general manager of a furniture company, told reporters bluntly. Therefore, more and more furniture manufacturers and furniture agents began to notice this.
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Indeed, compared with the technology industries such as home appliances and IT , the characteristics of furniture determine the development of this industry with few revolutionary breakthroughs. However, we can change our thinking. The innovation of furniture companies should be the transformation of thinking. The future development direction of furniture companies should not only emphasize the products themselves, but also pay special attention to the added value provided by the companies for the products.
Furniture specialty store integrates multiple spaces and functions
Compared with other industries, the furniture industry is a low-access industry, that is, the threshold is very low. Now a few people can open a small factory with a broken machine, and even some small factories have been in production for several years. If they have not closed down, they will go to the Industry and Commerce Bureau to form a company. The reporter has seen that some furniture sales shops on the market are also so rudimentary, and all kinds of furniture are piled up in the shop to become a low-end furniture shop.
Many consumers do not have a clear direction before buying furniture, but choose eye-catching furniture when visiting the store. Many high-end furniture brands engage in the creativity of " home design". When consumers step into the furniture store, they are no longer shopping guides, but home design consultants with their own names on them. They no longer introduce furniture to thousands of people, but convey the concept of design. It is reported that some high-end furniture brands will also set up management schools to provide regular training for design consultants, corporate managers and employees. Each store also has its own training manager to provide long-term training for design consultants and deliver the latest designs. And service concept.
In fact, transforming shopping guides into " home designers " like these is an innovation in the furniture industry. There are thousands of types of furniture, occupying an important proportion of home decoration, so it needs more matching and design. Now many furniture companies are gradually changing their marketing concepts: " Consumers buy not only furniture, but a way of life. " In order to meet the deeper needs of the market, they will also provide home design consultants to teach consumers A home furnishing plan to design a stylish home that satisfies consumers.
" Agent system " , "4S shop " to create a broader profit space
The diversified development of the marketing methods of furniture companies is already the norm. At present, under the large environment in which many sales models coexist, the agency system is the most viable sales model. The main reason is that the Chinese market is too large, and there are large differences in different regions. It is difficult for companies to independently face users in different markets. Choosing an agency model is equivalent to choosing localization, using agents ’knowledge of the local market and users, and networking resources to sell. Working, the resistance will be much smaller and the development speed will be much faster. Furthermore, the enterprise operation model of " from production to sales all made by yourself " is no longer suitable for the development trend of increasingly detailed division of labor in today's society. It makes sense to exist, not to mention the ability of agents in distribution is indeed stronger than that of manufacturers. .
In addition, some furniture companies have bravely picked up the " first crab " and entered the " trial " stage. "4S stores will become the general trend. " An owner of a high-end furniture company once said such a sentence to reporters. Furniture marketing, the user of the service and accessories maintenance car dependency in fact just the same reason, the current high-end furniture easily 80,000 to 90,000 set in case of old furniture or what the problem is, it is impossible Just throw it away?
Currently, the furniture sales market competition heating up, most of the furniture has become more low-profit sales profit level, the development of enterprises to survive we need to find more sources of profit, diversification of sources of corporate profits and stabilized, so take advantage of 4S shop A comprehensive service platform that promotes after-sales service with product sales has undoubtedly created a broader profitable space. With the emphasis on customer satisfaction and brand loyalty brought by information feedback, it can also create a long-term development for the company. Vision.
Looking at this development trend today, with the gradual deepening of diversified and innovative thinking, in the future consumers may go to furniture stores, not just to buy furniture, but also to enjoy the services of furniture companies.
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