Many factors in the cracks of high-end furniture force the dealer to retreat In many European and American countries, the business model of the furniture market is basically the independent operation of furniture stores, and the supply of goods is provided by local wholesale companies or brand furniture companies. However, no matter what brand or company enters the country, they have to follow the customs and observe the consumption habits of local consumers. Therefore, the way and channels of some foreign furniture when they first enter China are generally more conservative. In this market, manufacturers and merchants continue to expand, diluting the profits of the industry, reducing the profitability and profitability of dealers. A dealer named Xu told reporters that their income in the store is getting less and less. In many cases, the proceeds are absorbed by the expensive rents of the stores, and the position of the brand image store in the stores cannot be selected, and the dealers are really aggrieved. Since the development of the times, the advantages and original intentions of entering the stores have completely deteriorated. Originally, I wanted to use the sales channel to promote sales, but the excessively fast expansion speed and excessive density of many stores have caused the sales of the company's unit to fall. However, it can only be “expanded†with the store, which will increase the cost pressure of the enterprise, a dealer complained to the reporter. Where does the high-end furniture brand go from here? In this situation, more and more high-end brands are gradually getting rid of store control and adopting the independent channel model. Qumei Furniture, Dynasty Furniture, FFDM and other companies already have their own independent brand stores, which is known as Yazhen in Shanghai. 'S store is also very successful. Aibo Furniture on Zhenning Road is not even open every day, but it can guarantee sufficient sales performance ... Is it contradictory to build an independent brand store and follow a chain of home furnishing stores? Chen Jian, PR and project manager of Roach Fort Furniture, which is about to open an independent store of the brand, said that the independent store can better reflect the high-end of the "specialized", and the company can determine the image and location of the store by itself, without being controlled by the store, and Self-built stores tend to be larger in size and can more comprehensively display their products, giving consumers more choices and helping to increase single sales. Although high-end brand positioning allows them to squash in the market, they themselves Not for the purpose of making volume, due to the cluster effect, the customer traffic generated in Jisheng Weibang has cultivated a part of the customer group for them. It is necessary for Roach Fort to open its own brand independent store to further deepen its image. Of course, the store The location is also particularly important, considering not only the passenger traffic, but also the consumption capacity of the region. In addition, the reporter learned that after opening an independent store in Rocheburg, in addition to furniture, it will also sell some other matching High-end art. As to whether the store will disappear in the store, Chen said that there is still a transition period for selling And independent channels will coexist for some time, businesses do not need to pull off the arm. 'In the domestic market, consumption habits can not be changed immediately, most people will choose to buy furniture into the store, so do not give up two or more secure.' Of course, not all dealers think so, the general manager of a high-end furniture brand is still more cautious. In his view, the independent store's business model requires a lot of capital and energy, and the risk is greater. If the operation is unsuccessful, it is equivalent to burning money. Even if you survive in the store, it is more secure than a new way of survival. In addition, cooperation with well-known home stores can also enjoy a lot of added value. The reciprocity and mutual benefit between these are not enjoyed by opening an independent store. Bluetooth Speaker,Portable Bluetooth Speaker,Mini Bluetooth Speaker,bluetooth Wireless Speaker,portable wireless speaker Shenzhen Lanejoy Technology Co.,LTD , https://www.wirefruitbasket.com
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High-end furniture home crack survival independent channel model into a trend
According to industry insiders, as long as we continue to pursue economic growth rates, the high-end furniture market will continue to expand, and at the same time, the high-end furniture market will show a trend of shifting from coastal to inland.