Can effectively reduce the price and provide convenient after-sales Industry insiders said that Da Vinci's suspected counterfeiting should not affect those regular foreign brands that design domestic production and assembly abroad. Da Vinci apologized for the fraud, and admitted that some furniture was produced in Dongguan. In fact, "Made in China" is not the culprit, the focus of contradictions is counterfeiting. Industry insiders said that those foreign brands and domestic manufacturers cannot be killed by the Da Vinci incident. They are not fraudulent, and the relationship between the brand and the place of origin is very transparent. Face up to the design value of home brands. If the domestic design concept can be realized and the cost is lower, it is a good thing for merchants and consumers. It is understood that many brands, such as IKEA, TOTO, Kohler, Weifa Siemens, etc., covering many home furnishing categories such as furniture, cabinets, and sanitary ware, are produced or assembled in China. Not only are their products of excellent quality, but also the relatively low production and transportation costs in the country have effectively compressed the cost. Many foreign brands favor foreign design, domestic production and assembly mode Nandu reporter recently visited major home furnishing and building materials stores in Shenzhen and found that many foreign brands are produced in China. For example, IKEA, such a label can be found on each product label, "D esignandquality: IK EA of Sw eden". In the Belima International Kitchen and Bathroom Center, like the Danish royal brand Weifa Siemens, the origin is in Zhongshan, the Japanese sanitary ware brand TO TO and the American sanitary ware brand Kohler, with the label "Origin: China", which is said to have Multiple production bases. According to Zhang Ruochan, Marketing Department of IKEA Shenzhen Mall, all IKEA products are designed in Sweden, but more than 2,000 suppliers in more than 50 countries around the world produce products for IKEA, and China is IKEA ’s largest raw material producer and supplier . Huang Dingjian, the head of the Ballyma Wefa Siemens Store, also made no secret that the cabinet body and hardware of the Wefa cabinet are imported from Austria. The violet light of the money detector can be used to reflect the brand's anti-counterfeiting watermark on the cabinet But after importing these materials, they were assembled in Xiaolan, Zhongshan. Shenzhen interior designer Chen Ying revealed that the domestic production of foreign brands is not uncommon in the home furnishing industry. At present, "MadeinChina" can be found very easily all over the world. Furniture brands such as Chunmei Shijia, who previously worked as an OEM, are now entering the domestic market. Pure foreign design plus pure Chinese craftsmanship, product quality and workmanship are no less than those imported foreign products. The foreign brand's domestic production and assembly price can be 50% lower than the original import If the product quality is not compromised, and the brand is better accountable to the entire supply chain, the approach of "near the place of origin" can undoubtedly effectively integrate resources and adopt the "most advanced design + lower cost manufacturer" model. Reduced excessive logistics and its adverse impact on the environment. Huang Dingjian said that in the case of the same brand grade and the same quality, due to the savings in logistics and labor costs, the retail price of imported materials assembled in China can be about 50% lower than that of completely original imported products. At present, Weifa Siemens has 65 specialty stores in the country, and it is expected to open 100 in the future. If it is an original imported brand, it will not reach such coverage, because the configuration of professionals cannot be synchronized. This also means that the saved production costs can be used to improve services, which is more conducive to the further expansion of the brand in the market. Zhang Ruochan also said that "near the place of origin" is more in line with IKEA's brand positioning. IKEA has been working hard to reduce waste. She said that IKEA is committed to providing lower prices for furniture and household items by cutting costs, but some principles are never compromised, such as never using illegally felled wood and wood from virgin natural forests. Correspondingly, it also includes IKEA's unique recyclable flat packaging, which increases the loading volume and reduces the number of transportation, also for cost savings and environmental protection considerations. Domestic production and assembly of foreign brands are more suitable for consumer and after-sales needs IKEA's advice to consumers is not to pursue trends and so-called high-end materials. Choose an honest business and buy furniture and household items that suit you. And Chen Ying also said that in addition to allowing foreign consumers to produce and sell higher-quality products with less money, the after-sales service is relatively fast and perfect due to the proximity to the place of production. This is a good thing. Taking Weifa Siemens as an example, Huang Dingjian said that Weifa cabinets use the fifth-generation European cabinet design. For example, general cabinets do not have a top plate, but Weifa is a cabinet with a top plate, which is assembled by a cabinet and a cabinet. type. However, foreign products are sometimes not suitable for domestic cooking habits. "It is impossible for you to buy original imported products, you have to copy the foreign lifestyle completely." Therefore, the foreign design plan is taken over, and the specific domestic design The teacher went to follow up the customization and handed it over to the Dongguan base for stocking. Instead, it could better respond to the actual use needs of domestic owners. Huang Dingjian added that another benefit of domestic assembly is that the after-sales service responds quickly. It is inevitable that the cabinet will bump in the process of use. If it is imported from the original, it may take a long time to replenish the goods, but the current Weifa is in the entire Pearl River Delta region, and it can usually solve various after-sale problems in two days. Even if the door paint is not more than 20 days at most. Sample Preserving Solution,Virus Sample Collection Tube,Inactivated Viral Transport Tube,Inactivated Viral Transport Kit Guangzhou Baybio Bio-tech Co., Ltd , https://www.gzbaybio.com
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