Footwear B2C market sudden changes

Following the 3C digital products, this semi-standardized shoe has become the new darling of e-commerce. Belle Group announced at the end of August that it would invest 200 million U.S. dollars in the next 3-5 years. This financing amount is higher than the total financing of other footwear B2C websites, and it is even comparable to the Dangdang IPO financing amount.


Online shoe city is favored by young people


IResearch predicts that in 2013 China's e-commerce transaction volume will reach 13.9 trillion yuan, an average annual compound growth rate of 42.6%, and the growth rate will increase year by year. Xue Shengwen, a senior research fellow at China Investment Consulting Group, analyzed that the development prospects of B2C e-commerce companies are relatively good, as consumers are not only concerned about the quality of the products themselves but also the quality of the products themselves.

Brands and word of mouth are also important criteria for their consideration.
In the past, domestic consumers were only willing to purchase standardized products such as digital products. With the further development of footwear online shopping, more choices, lower prices, and unsatisfactory returnable services, Online Shoes City is increasingly favored by the younger generation because of its incomparable advantages. According to analysis, the market share of footwear B2C is as high as 400 billion.


The traditional giant joins to trigger a change


Many people in the industry believe that

The participation of traditional giant footwear giants will change the pattern of domestic footwear B2C market. Analysts said that with the gradual warming of the footwear B2C market, the main factor that restricts the development of footwear B2C is brand expansion and logistics and distribution, and Belle itself is a footwear manufacturer with multiple brands, while also being Adi, Nike, etc. Brand agents have irreplaceable advantages in supply of goods. Not only that, the excellent products purchased by the Online Shoe City are not directly moved from offline to online, and 30% of the products are based on the needs of online customers, and the popular elements like online consumers are popular with offline hot styles. Combine the "Network Marketing".

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