Hardware companies use multiple ways to open up a beautiful situation

Rising materials, rising labor costs, and serious product quality have made hardware companies difficult. Problems must be solved. How can we solve the problem? Some people think that it is worth learning from improving the quality of business entities, vigorously expanding e-commerce, and implementing brand output strategies. Among them, improving the quality of operations is conducive to the transformation of market operators from self-employed, family-based operations to company-based operations, and the establishment of modern trade service companies.

We will vigorously expand and realize the two major markets: the tangible market, the intangible market and the intangible market. The brand export strategy can expand the overseas market. Under the current situation where the domestic hardware market is highly competitive, it is no doubt a wise choice to start a brand overseas and occupy a stable and expanding market. Hardware companies will use multiple ways and will be able to open up a beautiful situation. There are the following five strategies.

(1) Vigorously expand e-commerce: Accelerate the establishment of a standardized management mechanism, and basically complete a domestic well-known hardware professional e-commerce platform with five functions of “basic services, electronic transactions, logistics and distribution, information services, and business management”. Continue to develop e-commerce as the focus of future work, and further increase the "hardware mall" cultivation. Through efforts to achieve the goal of annual transactions, the physical market and the intangible market will be promoted.

(B) bigger and stronger exhibition platform: the advantages of the hardware industry, do fine to do the local exhibition, playing professional brand. Establish brand awareness, and continue to develop new brand exhibitions based on the consolidation of the “China Hardware Fair” and “China International Door Expo” brand status. Based on the characteristics of China’s industrial characteristics and professional development, on the basis of market research and project demonstration, we will focus on cultivating large- and medium-sized professional trade fairs with accurate market positioning, wide influence, and targeting manufacturers and distributors. Exhibition mechanism.

(III) Implement the brand export strategy: Encourage market trade enterprises to promote the integration of trade names and trademarks, guide business enterprises to authorize chain operations and other methods to operate trade enterprises' right to assets and enhance brand value. Establish a strategic vision, make full use of the value and influence of the “China Science and Technology Hardware City” brand, use the brand, culture, and management model as capital, use and manage the brand, achieve limited brand expansion, scale expansion, and market expansion.

(IV) Enhance the quality of business entities: Expand and cultivate “civilized merchants” and continue to support the cultivation of large corporations with corporate, network, brand, and export-oriented management. Encourage business households to actively use e-commerce, chain distribution, franchising and other means of management to promote the development of market transactions to the international direction, and promote the development of the market from the expansion of the quantity to the qualitative upgrade direction. To create conditions, widely recruiting and attracting talents, actively introduce domestic and foreign famous products to enter the market or set up general distribution and general agents; encourage market operators to transform from self-employed and family-owned businesses to company-organized management organizations and establish modern trade service enterprises.

(V) To establish and operate an exhibition center: In accordance with the requirements of the “Five Centers” of the city. Continue to increase investment, quality, safety, and completed on schedule. According to the principle of separation of operating rights and ownership, the functions and roles of the new platform should be fully utilized.

Accelerate the development of the industry's agglomeration, enhance the functions of the exhibition, online market, and so on. Promote the professional market and speed up the realization of the country's largest, most powerful, first-class quality, good reputation, vibrant, well-known domestic and international modern hardware market. Make China Science & Technology Hardware City play a bigger leading role in the regional economy. The “12th Five-Year Plan” period is an important stage for China Science and Technology Hardware City to accelerate its development and promotion. The Hardware City Group Company will implement the scientific concept of development and follow the general requirements of the strategy of “Hardware Famous City, Business Travel City, Ecological Urban-Rural” to improve quality. Strong base, optimized structure, perfect function oriented.