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Personalized era hardware tools need to focus on individual development
The space for the development of the hardware industry is very large. Luo Baihui, head of the International Association of Mould & Hardware Plastics Industry Suppliers, said that through the survey of more than 80,000 consumers and retail and hardware markets, about 30% of hardware products are from house decoration, and 50% of products depend on The supply capacity of some domestic hardware suppliers. More families want to see more hardware products offered by retailers. But unfortunately, our market research is still very limited. For example, after investigation, we found that 16% of the market demand is increasing every year in the design of the kitchen, but as a retailer, we must understand the market and customer needs, and then develop solutions based on their needs. There are a few points to note during the process. 1. Personalized demand In the world, the hardware industry is shifting from the traditional tool industry to the fashion industry. Consumption is becoming more personalized, focused on quality, reasonably priced and more choices. In line with the trend, hardware retailers have no choice but to provide creative tools to meet their individual needs. 2, quality is the foundation From another level, hardware sales interpersonal relationship is a very important factor, and in this factor, quality is the foundation, good interpersonal relationship is more conducive to the opening of sales channels, quality is Guarantee of long-term cooperation. 3, do a good job of propaganda and sales on the basis of having a hard product, we must do a good job. Manufacturers should be good at selling themselves and promoting themselves. Through publicity, the company will show its own advantages in brand strength, quality advantage and capital advantage in the hardware industry, so that more customers can understand us and know us. Luo Baihui said that with the product quality foundation, how to promote it becomes the key. Between the same grade of products, be good at wrong sales. Just like horse racing, in the process of sales, we use our second-class products to compare with other people's first-class products, and then compare our first-class products with his second-class products, second-class products and his products. Compare. Understand the misplaced sales, vigorously promote products, and actively invest in investment. 4. Pay attention to the adjustment of product structure and vigorously develop the production and sales of high-tech and high value-added hardware products. At the same time, under the premise of absorbing and transforming advanced technologies, we will start from various aspects and implement waste reduction plans and energy structure reforms to reduce waste as much as possible, improve management level and reduce unit cost, and improve the export competitiveness of hardware products. 5. Pay attention to the role of e-commerce products. It is well known that trading through e-commerce can not only save a lot of manpower and material resources, reduce transaction costs and inventory, but also create a free and equal competitive environment for small and medium-sized hardware products manufacturers to enter the international market. For a wide range of cooperation space, it has provided new development opportunities for China's hardware products enterprises. According to Luo Baihui, good e-commerce products, such as the B2B e-commerce website of the International Mold and Hardware and Plastics Industry Suppliers Association, are new reverse e-commerce products jointly launched with Europe's largest procurement logistics associations, focusing on Chinese mold machinery and hardware. The export of plastic products manufacturers to the EU. The member companies include the top 200 companies in Germany, including Siemens, Nokia, Bosch, BMW, Volkswagen, Mercedes-Benz and other world-renowned companies. Therefore, the "Quality Suppliers" platform is unique in promoting the export of China's hardware products. It is an excellent choice for China's hardware exports to the EU. 6. Use financial instruments to avoid exchange rate risk. In the foreign trade, increase the down payment ratio of the contract to reduce the exchange rate fluctuation risk and prevent exchange losses. For example, the down payment rate of the contract is increased from the previous 5%-20% to 30%-40%; The appreciation limit can be agreed in the contract, and the product export price is adjusted accordingly to exceed the limit value. In addition, experts suggest that enterprises can switch loans, return RMB loans in advance, and then exchange them into US dollar loans; use financial instruments to avoid exchange rate risks, forward transactions, lock forward forward exchange rates in advance; and strive to settle in RMB in commodity trading.