Decoration designer is most likely to flicker several aspects

According to industry insiders, the higher the profit point for home improvement materials, the higher the rebate for designers. In general, the profits of ceramics and sanitary ware are relatively large, so the rebate for designers can be as high as 40%; the rebate for floors with relatively transparent prices and low profits is also between 5% and 20%. Of course, the wool is on the sheep. Regardless of whether the rebate is high or low, it is the consumers who pay the bills.

The floor of this brand I feel good. "The ceramic tiles of this brand I can get at a low price.".. People who have had home improvement experience may not be familiar with these words of the designers. They do not know that these words are not just plain words. Such rebates, "benefits."

Helping Wood Companies Sell Floor Rebates 5%

In July last year, the owner of a wood company Wang found a designer of the decoration company Qinmou, and reached an oral agreement with her: Qinmou to help the company sell the floor, she can get a 5% rebate, Qinmou mouth accepted. In November 2007 and March 2008, Qinmou recommended the company's “flooring” to the owner, and sold a total of 24,681 yuan. Afterwards, Qinmou also got a rebate of 1,234 yuan.

After this matter was investigated by law enforcement officers of Qinhuai Industrial and Commercial Department, the industry and commerce departments made a decision of 10,000 yuan in administrative punishment for the wood industry company and confiscated the illegal income of 1,374 yuan. Qinhuai Industrial and Commercial Branch officials said that this is only one of the recent investigations of the home improvement industry in commercial bribery cases. Among the many cases investigated and dealt with, many home improvement companies in Nanjing were involved, including many well-known chain home improvement companies.

Unspoken rules: Designer rebates can be up to 40%

"Actually, material suppliers to home improvement companies or designers rebate, is no secret, is the industry unspoken rules." A home improvement industry sources, most home improvement brands, must pass the home improvement company's channel, can be recognized and recognized by the public , And home improvement designers, have a great influence on the choice of customers. Therefore, the material supplier will first pay the home improvement company a fee of 50,000 yuan to 100,000 yuan in the name of a site fee or an exhibition fee to send his own product to the home improvement company for display, and in order to stimulate sales, another arrangement will be made with the home improvement designer. The actual sales generated by the designer's recommendation will give additional rebates.

Designers four strokes flicker consumers

Today's consumers are also astute. Why should they trust the designer's recommendation? An unnamed home improvement designer told reporters that the designer has a set of methods.

Trick one: "Intentional" recommendation. "I feel good about the floor of a certain brand." The designer seems to say something unintentionally, and some owners will listen to it.

Trick II: Li Yu. "I can get a relatively low price for a certain brand of tiles." Which consumers do not want to save money? It would certainly be tempting to hear the designer say so.

Trick three: aesthetic "trap." Designers understand that some owners pay more attention to design than to price. When the owner determines the grade of the decoration, the designer will say "Use a certain brand of tiles, good quality, the effect will come out," and the like to "agitate" the owners.

Trick four: Coercion. If the owners do not listen to the designer’s recommendation and insist on choosing their own brand, the designer will have a way to “You can choose it yourself, but I’m not responsible for the overall style,” and many people still eat this set of “effects”. of.

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