In 2012, as the real estate industry was constrained by national macro-control policies, the real estate market was affected to a certain extent, which in turn affected the downstream industry of real estate, the furniture industry. 2012 is both a crisis and an opportunity for the furniture industry. The furniture market is more competitive, and the entire furniture industry is undergoing the "shuffle" process of survival of the fittest. In the uncertain situation, the furniture industry must enhance its core competitiveness during this transition period, innovate products and management, marketing models, and enter a period of rapid development again. 2012 is a year in which the furniture industry is advancing against the market, and it is a year for furniture brands to move forward with heavy burdens. In the second half of the 2012 property market recovery, will it bring light to the furniture in 2013? For the furniture brand enterprises of the authorities, at this moment, are they looking for a turning point or just watching the changes? In any case, consolidating the brand and reputation is the way to long-term success. Things related to creativity Chengdu Furniture Fair rises against the market July 3-6, 2012, with the theme of "leading domestic demand and sharing the future", hosted by the Chengdu Municipal People's Government and the Sichuan Provincial Department of Commerce, China International Trade Promotion Committee Chengdu Branch, Chengdu Media Group, Sichuan Furniture Furniture The 13th Chengdu International Furniture Industry Exhibition undertaken by the Export Chamber of Commerce was held at the New International Convention and Exhibition Center of Chengdu Century City. It is reported that this Chengdu Furniture Fair welcomed nearly 160,000 professional buyers from home and abroad for 4 days. The on-site turnover reached 10.6 billion yuan, and the medium- and long-term economic benefits of the furniture industry driven by the exhibition are expected to reach more than 48 billion yuan. In addition to the high turnover of the market, an area of ​​1500 square meters was jointly planned by the Chengdu Furniture Exhibition Organizing Committee and the Sichuan Light Industry Designers Association. It gathered more than 30 design institutions across the country and more than 100 creative design works. "Cocoon" has become a beautiful landscape at the furniture exhibition. Yang Jian, general manager of Chengdu Yangjiajiang Decoration Design Co., Ltd. told reporters that this time he hopes to use the creative cocoon to let the world know the real Chengdu design. There are many excellent designers and excellent designs in Chengdu, but we lack a stage for display. This creative cocoon brings together many of Chengdu's top designs, allowing more people to re-understand Chengdu's original designs! Implement the new national standard for difficult children's furniture and mahogany furniture officially implemented On August 1, 2012, China's first mandatory national standard for children's furniture, "General Technical Conditions for Children's Furniture," was officially implemented. This standard applies to furniture products used by children aged 3-14. It is a national mandatory standard. Once implemented, all product quality of children's furniture produced or sold within the territory of the People's Republic of China will have to be implemented and meet the requirements of this standard. On the same day, the national standard "General Technical Conditions for Mahogany Furniture" was also officially implemented. In addition to the standard definition of the terms, product naming and product classification of mahogany furniture, the new national standard also clearly stipulates that each piece of mahogany furniture must be accompanied by a product quality statement card. "We have paid attention to the news that the new national standards for children's furniture and mahogany furniture are about to be implemented, and have begun market research." Lai Xin, executive editor of "Mainstream Furniture", said that the two new national standards were implemented on August 1. The introduction of the new national standard is definitely a good thing for the healthy development of the furniture industry: for children ’s furniture, the new national standard can better ensure the quality of children ’s furniture and allow consumers to buy more at ease, but the market The response remains to be seen; for the mahogany furniture, the new national standard can make the over-hyped mahogany furniture market more standardized and make consumers feel more solid. "In fact, the threshold of the furniture industry is already very low. It's a good thing for this industry. " The concept of "factory direct sales" in store direct sales and exhibition direct sales Perhaps the market environment is changing quietly, perhaps the consumer's pickiness is increasing. In 2012, we often heard the word "factory direct sales" in the market-in the face of a deserted market, merchants expect to use cheaper prices, Higher quality products impress consumers' desire to buy. In terms of the "factory direct sales" marketing model, the Xiangjiang Global Furniture CBD2 Hall officially opened on September 22 has to be mentioned. According to the planning of Xiangjiang Global Home CBD, here is a collection of well-known living room furniture factories across the country, covering all kinds of furniture styles, as long as you want them. "Through face-to-face transactions between consumers and factories, reduce intermediate links," zero distance "face the headquarters of major factories, experience the original design of new home furnishing products worldwide, absorb the latest design concepts and production technologies of global furniture, and enjoy factory wholesale prices." As the promotion of the concept of "factory direct sales", the " Chengdu Furniture Brand Furniture Direct Sales Week" launched by Sichuan Furniture Import and Export Chamber of Commerce and New Oriental Exhibition Company on a large scale also had to be mentioned. The direct sales week will directly pull the production enterprises to the exhibition center, let the furniture manufacturers directly face the consumer terminals, abandon all the intermediate links, and provide consumers with products with prices as low as 2 ~ 50% off, so that the preferential products "do not bend". Just at the end of 2012, "Chengdu Brand Furniture Direct Sales Week" has been upgraded to a home fair, covering the three major categories of furniture, home appliances, and home textiles, which not only meets the consumer's demand for cost-effective products, but also the annual sales volume of manufacturers The sprint is of great benefit. Invest 1 billion in additional chips and set up the second IKEA store in north of the city On July 21, 2012, at the signing ceremony of the Chengdu Beicheng Reconstruction Project Promotion Conference, IKEA China and Chengdu Chenghua District Government signed a 1 billion yuan order to start the IKEA Chengbei Project in Chenghua District. "Northern Reform" is the main battlefield for the transformation of Chengdu's old city. Chenghua District is part of the "Northern Reform". From January to September this year, the "Northern Reform" investment completion rate accounted for nearly 40% of the city. It is reported that IKEA's Chengbei store is planned to be located near the General Monument on Qinglong Street, and it is across the Sichuan-Shaanxi Road from Fusen · Meijia. The IKEA Global Investment Committee has approved the IKEA Chenghua project on October 9, and the company is investing The agreement is discussed with the Chenghua District Government. After the investment agreement is signed, the company registration will be completed. Packages, personalized outfits fully hit home decoration more worry In 2012, the Rongcheng home improvement market, a home decoration model priced by area, struck strongly. The decoration market, which is slightly deserted at the moment, is quite eye-catching, attracting the attention of many owners who plan to worry about and save money. According to industry insiders, package decoration is a square-meter-based decoration model, that is, the main decoration materials (including wall tiles, floor tiles, floors, cabinets, sanitary ware, doors and door covers, wall paint, ceilings, etc.) and foundation The decoration is combined with a clear price, complete supporting and seamless service as the main characteristics of the decoration mode. In 2012, Tao Xiangyin, Xin Baili and the world decoration of beautiful paintings have successively launched various packages such as: 388 yuan / square meter, 356 yuan / square meter, 298 yuan / square meter or even 198 yuan / square meter. By the people, let the decoration owner "appetite". Hou Zhaohui, general manager of Chuanhao Decoration Chengdu Branch, believes that the home improvement business in Chengdu is constantly evolving. Initially, it mainly focused on basic decoration. Later, it gradually integrated basic materials and some main materials, and entered the era of integrated home decoration. "In the stage, we can provide a complete decoration product solution, and basically realize the check-in of customers. "The current competition in the home improvement market is indeed fierce, and the market environment is obvious to all. Companies are constantly being eliminated and new companies are coming in." In an interview, Yang Ke, general manager of Chengdu Creative Thinking Decoration said that the company provides customers with various grades of Decoration packages include high-end solutions, mid-end package packages, transition and rental room decoration packages, furniture, appliances, sanitary ware, etc., and soft decoration in the later stage, which effectively solves the worries of decoration owners and makes this major event no longer annoying. The most popular e-commerce price war in history is staged In the middle of this year, Jingdong Mall, Suning.com, Tmall (Taobao Mall), Dangdang.com, Newegg.com, Gome Online Mall, Yixun.com and other e-commerce giants set off a so-called "most popular e-commerce price in history war". Jingdong Mall declared via Weibo: Jingdong Home Appliance has zero gross profit for three years, and employees will be dismissed if they add even one dollar gross profit to Home Appliance. All home appliances are at least 10% cheaper than Gome and Suning chain stores. Suning Tesco responded that from 9 am on August 15th, Suning Tesco's products, including home appliances, must be priced lower than JD. Any netizen who finds Suning Tesco's price is higher than JD.com, we will adjust the price immediately Those who have already bought feedback will pay twice the difference. Gome Mall is also actively participating, and its Weibo said "no more nonsense, starting tomorrow at 9:00, Gome Mall's full line of commodity prices are 5% lower than Jingdong Mall." Immediately, Liu Qiangdong's "e-commerce price war" ignited all parties to "crack". Its old rival Dangdang CEO Li Guoqing responded by calling it a gimmick, "Online compares with other people's offline prices, what price war, and Gome Suning Online price comparison. Dangdang.com and department store prices are 10% to 35% cheaper than offline! "Tencent's Yixun.com also issued a response suggesting that Jingdong Mall is deliberately speculating." Jingdong claims that its home appliance zero gross profit is only Zero gross margin for sales difference, as we all know, the gross margin for incoming sales does not include manufacturers' sales rebates and so on (the industry is called back-end gross profit), and the profit of the home appliance industry is mainly in the back-end gross profit. We recommend that related companies not deliberately speculate, and consumers Seek truth from facts. "Subsequently, Yi Xun clearly stated that it will launch an online" price war "with JD.com in the second half of the year. Stainless Steel Quick Link,Steel Quick Link,Stainless Steel Chain Quick Link,Quick Link Screw Lock Jiangsu Dingtian Stainless Steel Products Co., Ltd. , https://www.dingtiancasting.com
At the end of the year, explore the development of Chengdu's furniture industry in 2013
At the end of the year, we need to calm down and inventory and sort out the major events that occurred in the Chengdu furniture industry in this year, in order to remember the solid footprint of the Chengdu furniture industry in 2012 and jointly explore the furniture industry in 2013 A path of healthy, healthy and orderly development.