Japan's solar photovoltaic plant is under attack at low price offensive operations

Many Japanese manufacturers see the solar photovoltaic industry as an important market. After the adoption of the Renewable Energy Subsidy Act, they are actively promoting related businesses. However, under the condition of low domestic price offensives in China and the decreasing amount of subsidy in European countries, the related departments of Japan's photovoltaic module factories and manufacturing plants have also failed to achieve satisfactory revenue. For the sake of sustainable operation, each photovoltaic plant decided to reduce costs, This improves performance.

Japan’s print media “Nihon Keizai Shimbun” pointed out that although the market demand for solar panels is growing, China’s domestic production has been continuously increasing, and the European market has been simultaneously inventories due to the reduction in the amount of subsidy. As a result, the unit price of the panel has fallen flat and many manufacturers have lost. .

Japanese panel maker Sharp's solar panel revenues fell short of expectations. It is estimated that the fiscal 2011 fiscal year (April 2011 to March 2012) will have a loss of 24 billion yen (about 297 million U.S. dollars).

Showa Shell Sekiyu joined the solar cell market in the third quarter of 2011. As a result, it suffered a loss of 28.8 billion yen in just a few months. Showa's Shell Oil President Akii Pure even admitted that by the third quarter of 2012 it is expected to improve its revenue, but its overall performance will still be negative.

On the other hand, PV module factories cannot survive. MADICO, a subsidiary of Japanese adhesive material company Lintec, is responsible for the production of protective films for solar cells, and its operating profit is reduced by approximately 78% compared with fiscal year 2010. Daichi Akiko, president of Lintec, said that the finished product manufacturers have begun to pay attention to prices and prefer low-cost products. In the future, Lintec will change the manufacturing process, reduce manufacturing costs by 20%, and gradually increase revenue.

However, the American market adjustment agency Solarbuzz pointed out that the global solar cell market demand is gradually growing, Japan will also begin to promote the renewable energy bill subsidy bill since July, the future market direction is still worth the wait.