The term "expansion" has appeared quite frequently in the Chengdu furniture industry in recent years. From the expansion of stores to the promotion of the market, it is all related to expansion. With the further advancement of the property market new policies, the first-tier cities such as Beijing, Shanghai, and Guangzhou have shrunk dramatically. This situation has forced some Chengdu furniture companies to find new ways to open up new markets, so second- and third-tier cities have become their primary hunting grounds. This, to a certain extent, forced the "Great Leap Forward" of the store. Fire Rated Door,Fire Door,Fire Retardant Door,Fire Rated Access Doors Foshan QI'AN Fireproof Shutter Doors Co., Ltd , https://www.fsqianfiredoor.com
More and more well-known Chengdu furniture brands along the route have entered the second and third tier markets. For small and medium-sized enterprises, the pain of being squeezed in the market is far less than the mental torture. If you want to enter the second and third tier cities, you ca n’t compare with other people ’s brands. The market share of the third- and fourth-tier cities that had originally occupied has also become precarious. I am afraid that one day they will be robbed of their jobs. Because of this situation, no one can guarantee that the expansion army will not sink further into the third- and fourth-tier cities. What should I do if I can't hold my territory?
In this context, whether it is a small or medium-sized enterprise or a large enterprise, the market is always weak and strong, and if you want to keep your place, you must continue to make progress and enrich yourself. For companies whose strength is not enough for the time being, they should not be too frightened, nor can they blindly enter the higher-end and larger markets. Rather than risking such panic, it is better to calm down and recognize yourself: What role do I play in the market? Future Where is the road? What is the direction? Where is my cake? When it is more critical, it is especially important to find out where you are and go firmly.
In an environment where products are gradually increasing and the market is becoming more and more fierce, consumers are most looking forward to products with high quality and low price. Cost performance is their focus. In this era of eyeball economy, the first thing that can win the favor of consumers is the popularity of the product. Undoubtedly, the popularity is sometimes closely linked to the product brand. With popularity, it is equal to brand influence. Without brand influence, it is impossible. Become a well-known product.
In recent years, the brand appeal of the Chengdu furniture industry has also increased, and brand awareness has gradually awakened, so many companies have also begun to explore tirelessly on the road to branding. After the continuous baptism of the market, more and more companies realize the value of the brand. They start to work hard in the aspects of raw material selection, product quality, style and craftsmanship, and pave the way for the brand. Some companies do not advertise at any cost, please celebrity endorsement, all these efforts are said to be the consciousness and determination of Chengdu furniture company brand building.
Branding the ultimate goal is profit and ran to go, we all know that raw materials, rent, labor costs rose overall, shrinking product margins Agency, if it does not rely on increasing the brand value-added products, profit margins Chengdu furniture industry is very It is difficult to be assured. The current Chengdu furniture industry is not a profiteering industry in people's minds. Competition has reached a fierce degree. Without the help of brand influence, Chengdu furniture enterprises will be very difficult to survive in today's market environment. At this stage, who has the courage to feed back a small amount of profits into brand building, and when brand added value comes into play in the market, it is time for the brand investment to achieve a return, but to do this requires companies to have " "Sharing small profits and seeking the overall situation" vision.
In fact, there is no need to panic when the development of the Chengdu furniture industry enters the era of meager profit. Just do what you should do now and you will be able to gain a foothold. Because any industry develops into a mature stage, it will enter the era of meager profit. The violent era of the Chengdu furniture industry is gone, and enterprises need to take appropriate countermeasures and adapt flexibly.