The international financial environment is turbulent, and the status of China's outdoor furniture manufacturing industry is gradually being replaced. How do Chinese outdoor furniture companies respond to the current market environment? How to enhance their core competitiveness? How to establish a brand? How to create a unique brand in the international outdoor furniture industry "Chinese brand" charm? Led Batten Light,Waterproof Led High Bay Light,Led High Bay Light,Led High Bay Lights JIANGMEN MOSCOT OPTOELECTRONIC TECHNOLOGY CO.,LTD. , https://www.jmsensorsled.com
At the 2012 China (Guangzhou) International Outdoor Furniture and Leisure Products Exhibition, Ms. Sun Xuezhu, Executive Director and Chief Designer of Guangzhou Ying Lu Shi Furniture Co., Ltd., gave a wonderful speech on the current situation and development of Chinese outdoor furniture Management, design, branding and many other aspects have put forward distinctive construction. The view of life and its macro analysis of the global industry also provide more thinking directions for the future development of Chinese outdoor furniture companies.
Operational concept one by one to create a beautiful and happy living environment
The existence of an enterprise is not only for the purpose of creating profits, but has a more profound meaning. For outdoor furniture companies, that is: creating a casual, comfortable and happy living environment. How to convey this mission to customers in the process of business operations and product sales, so that more people can get a more ideal living environment?
Chengdu furniture enterprises should make this concept deeply rooted in the training of employees. When designers design products, they can imagine the user's feelings. Therefore, they continue to improve the design and make it more humane. Such a design can The concept of the enterprise is well communicated; and the worker in the workshop, if he knows how each production detail will bring to the user, and therefore pay more attention to the quality of the product and workmanship, then the end customer will use it Can feel this kind of intention, and have a more pleasant experience. This interaction between people and furniture can bring better changes to life, and the company's operating philosophy is also communicated in this process. Then, consumers consume not only products, but a happy and beautiful experience.
In fact, in terms of design, Chinese companies have a unique advantage because China has a 5,000-year-old culture. If it can perfectly integrate the profound culture, the beauty of Eastern nature and the Western life philosophy, and reflect it on outdoor furniture, then China Outdoor Furniture will surely form a dazzling scenery on the international stage.
Outdoor furniture designed by Ms. Sun Xueqin and won the German IXI5P0GAGAFA Innovation Award. Take the “petals†as an example. The inspiration comes from flowers. The basic elements of the product are three different forms of petals. The different combinations of these three basic element groups form different functions of furniture, which can be combined into a single person. The bed plus a table, double stretcher bed, backrest chair in the hotel lobby, butterfly-shaped seat, etc. are suitable for different occasions.
The product design not only conforms to the leisure life habits of Westerners, but also creates the artistic conception of the Song Dynasty poet Su Shi's "Butterfly Flower", breaking the boundaries between ancient and modern, Eastern and Western cultures, life, and regions, forming a kind of human and nature The spirit of "cooperation" between people and culture.