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The active exploration of China's hardware tools industry also gives a new direction for the development of hardware tools industry in the future. Compared with the development of the international hardware tools industry and the status quo of China's hardware tools industry, the hardware tools industry will face the market, participate in international competition, and aim at the world. Advanced, actively adjusting product structure and expanding competition space is the road to the development of China's hardware tools.
The hardware tools industry faces five major changes:
1. To change the current rough pattern production mode of hardware tools, and transform to fine hardware
At present, most of the products produced by Shanghai tool companies are old faces, with rough processing, low energy level and high energy consumption. Most of the carbon steel materials used by enterprises are used as hardware tools to produce substrates. The profit of the product is about 8-10%, a wire cutter, the profit of a wrench is only a few cents, the selling price is only below 10 yuan, and the raw materials used in the production of foreign hardware tools are mainly chrome vanadium alloy steel. The price of quality hardware tools produced is around 100 yuan, and the price difference is 10 times. This is not in line with the status of Shanghai metropolis. Domestic and foreign businesses and advanced manufacturing industries are looking forward to high-grade products.
2. To change the old face of current hardware tools and transform to independent innovation
China's hardware and tools products have broad development space. It is reported that there is more than 3,000 kinds of varieties and tens of thousands of specifications, which is equivalent to 6 times of the total of China's tool products, so don't stare at the company. With old products, old faces, you have to open your mind. If there is no big breakthrough in the variety and style, it will not be able to adapt to the requirements of the international and domestic markets. The variety and quantity of hardware tools should be greatly increased. The development of new products should be increased to fill the gaps in hardware tools and products. The tool industry can have new life. In this respect, Danaher Tools (Shanghai) Co., Ltd., Shanghai Changqing Electric Industrial Co., Ltd., Shanghai Junma Pneumatic Tools Co., Ltd., and Shanghai Wosch Horticulture Co., Ltd. are at the forefront, with new products every year and development every year.
3. Change the traditional sales model to the modern sales network
To establish a modern marketing system, we need to make seven extensions. First, we will extend to the domestic first-class trade fairs and first-class hardware cities, making our products a platform for all-round display, communication and cooperation. The second is to extend to the direction of internationalization and attract more foreign merchants with preferential policies. The third is to extend to the intangible market, gradually realize the extension of e-commerce online transactions, and establish an online market. The fourth is to extend to the distribution market. The fifth is to extend to the chain market, to build a unified name, unified identification, and unified distribution of chain stores across the country. Sixth is to extend to the equipment industry. Seventh is to set up marketing agencies in the field, making it a front-line position for products to be pushed to the outside world.
4. To implement the transformation of brand strategy
Luo Baihui, a well-known brand marketing expert in the hardware mold industry, believes that enterprises should formulate brand building plans, increase investment in technology re-election and technological innovation, improve product quality, and develop towards specialized, refined, special and new brands to attract market attention and turn them into jade. , among the world's brand of forest.
5. It is necessary to change the phenomenon that the current hardware tool manufacturers are single-handedly fighting, and take the road of joint and cooperative brands.
Nowadays, China's industrial development is changing with each passing day. Hardware tools must keep up with China's industrial development to meet the ever-changing development needs of all walks of life. Like the Shida brand, we will combine our best production enterprises and produce superior products with 30% per year. The increase of last year, the boutique hardware alliance set hardware tools to participate in the Shanghai ship industry, the international exhibition of the mold industry is a good form.
At present, China is in the economic turning period, and the development of hardware tools industry is also facing major adjustments. We believe that after 30 years of reform, as long as we take the scientific development concept as the guide, accelerate the transformation of development mode and structural adjustment, and grasp the development opportunities in the face of adversity, the face of the hardware and tools industry will be completely new.
The hardware industry is about to usher in five new changes
Abstract Although China has nearly 6000 hardware tools manufacturer, but still it is not strong, the history, the world hardware tools manufacturing industry has experienced a shift from the United States and Europe to Japan, Taiwan, India process, from Japan, Taiwan, India moved to China's coastal Yangtze River Delta, the Pearl River Delta...
Although China has nearly 6,000 hardware tool manufacturers, it is still not a strong country. From the historical perspective, the world hardware tool manufacturing industry has experienced the transfer process from Europe and the United States to Japan, Taiwan, and India, and from Japan, Taiwan, and India to China. In the coastal Yangtze River Delta, Pearl Delta and other regions, most of China's hardware and tool enterprises are still mainly based on rough imitation trade, or for the United States, Japan and many other major sales agents.