“Let the soldiers who heard the guns command the battleâ€, “Where is the consumer appearing, where is the brand?†This is the general manager of the Nature Home Brand Management Center and the Secretary General of the Champion League, Guan Qilin, on the afternoon of October 29th. A wonderful speech in the 2014 Ceramic Bathroom Omni-Channel·Mobile O2O E-Commerce Product Launch Conference and Strategic Dialogue.
On the afternoon of the same day, Guan Qilin made a keynote speech entitled “From the Practice of the Champion Alliance†to the Home O2O E-Commerce Trends. His wonderful remarks and witty words have aroused the smiles and warm applause from the audience.
In the "home O2O, want to say that it is not easy to love you" link, Guan Qilin pointed out that the current status of the home furnishing industry is difficult to arrange online brands, and it is difficult for dealers to survive offline. He cited a number of difficulties faced by brand owners, such as lack of people, burning money, poor service reputation, dealer spoilers, and large-scale logistics difficulties, and described the status quo as "continuous troubles."
In the "home O2O, far from us or not far" link, Guan Qilin said that enterprises are changing consumers, "after 70, how to buy a house, after 90, how to sell a house." He said that after the 90s is a generation that uses money to make a fuss, so companies must change from "speaking to consumers" to "listening to consumers." He also said that the game rules of the home industry have been reconstructed, and the following status is listed: your opponent is not the enemy but the era, the user is king, the user decides everything, the survival of the brand lies in the user's choice. Therefore, Guan Qilin believes that the job of the brand is to create users, and the dealer's task is to serve customers. He said, “Where is the consumer, where is the brand? What is the consumer demand? What is the store service? Brands provide resources for creating customers, and dealers can improve their ability to serve customers.†Guan Qilin believes that To provide products and services according to market demand, "Let the soldiers who heard the guns command the battle."
Finally, in the "home O2O, the opportunity is on hand" link, Guan Qilin proposed the way out for the transformation of the home business, that is, the mode of the shopkeeper plus electricity supplier plus retail service provider.
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