The furniture industry market environment is severe, the industrial area shifts and seeks a way out

The Dongguan Famous Furniture Fair and the Guangzhou International Furniture Fair have just ended, and the huge scenes are hard to hide the chill of the furniture market this year. The traffic volume of the two exhibitions has dropped a lot compared with the same period of last year. Many dealers have reported that this autumn's furniture exhibition has not been lively in previous years. The downturn in the real estate market has cast a shadow over the furniture industry. The appreciation of the renminbi has slowed the growth of furniture exports. The high prices in the country have increased the cost of raw materials, labor, and management costs. This year's market situation is indeed severe. .
Compared with 2008 and 2009, the furniture market is subject to the appreciation of the renminbi and the rise in prices. Although the export value of the furniture industry increased in the first half of this year, there was a significant slowdown in April. The “cold” of the furniture industry is also reflected in the market terminal sales. Nearly half of the dealers have lost money, and the market environment is more severe.
At this year's Dongguan Famous Furniture Exhibition, Chen Baoguang, vice chairman of the China Furniture Association, said: "I think our fundamentals are good from January to July in the first half of this year. Enterprises are difficult. Maybe his difficulty is more than 08, 09. When the financial crisis and the financial turmary arrived, I think the overall fundamentals are good." This should also be related to the call for “difficulty” in the furniture industry. Many companies contacted by the reporter this year have indicated that it is difficult. Chen Baoguang also said: "Exports in January-July were more than 21.4 billion, an increase of 13.42% over the same period of last year. However, I also saw that this figure shows that the growth rate is decreasing every month since April, and the decline is faster. - In March, the growth rate in the first quarter began to decrease, especially after the appreciation of the renminbi. Although furniture exports from January to July increased year-on-year, the growth rate due to the appreciation of the renminbi showed a slowdown.
Chen Qinghua, a senior consultant of the Hong Kong Furniture Association, also expressed the difficulty of the furniture industry this year. He said that half of the terminal in the furniture market this year was at a loss, and the market environment was very serious. Previously, Jiang Hongyuan, president of Zhejiang Furniture Association, revealed that the largest 397 furniture enterprises in Zhejiang Province in the first half of this year, the output value increased by 10% year-on-year, the output value was 26 billion, and the average output value of each plant was 65 million. The average annual scale of these plants is 130 million. Exports increased by 5%, profits and taxes increased by 17.67%, profits increased by only 2.83%, while value-added tax increased by 46.15%, business tax and surcharges increased by 51.96%, average wages were 27,000 yuan per year, labor productivity per person. 323,000 yuan / year, the average wage increased by 16.29%, administrative expenses increased by 23%, financial expenses increased by 20%, interest expenses increased by 26%, bank loans increased by 23.3%, operating expenses increased by 23.37%, and loss-making enterprises also increased to 119.
The transfer of furniture industry is obvious
2011 is a long-lasting winter for the furniture industry, especially for coastal furniture companies, while the external market environment is deteriorating, production costs continue to rise, raw materials, labor, and management costs continue to rise; financing The environment has deteriorated. The central bank has adjusted interest rates three times this year. The cost of SME loans and the volume of credit have decreased. The market in the first-tier cities is saturated, coupled with the strict regulation and control policies of national and local real estates. The market increments are slow and slow.
Chen Baoguang revealed at the Dongguan Exhibition that Nankang, a county-level city in Ganzhou, Jiangxi Province, now has 5,600 furniture companies. The data is also very impressive and very intensive. His wooden furniture conditions are mainly two major categories of products, one is the meal. The table chair, the other one is the living package, and the set of things is also but not very prominent. Many companies in this area have grown 100% this year, and some 50% have seen an increase of more than 30% from his region. He also felt that it was also a very obvious sign of industrial shift.
Soft power will become the key to competition in furniture companies
When the US financial crisis broke out in 2008, we all thought that the furniture industry would face a major disaster. Many furniture companies have pessimistic and negative emotions. In fact, in 2009 and 10, China's furniture also showed a large increase. To say that the difficulties encountered in the furniture industry have actually entered a difficult period as early as the financial crisis. Chinese furniture companies and furniture dealers used to live in a very comfortable life. Some dealers said that “three thousand dollars can be sold for 25,000 yuan, and 8 million rented houses can be sold for one hundred million yuan a year. Furniture The three salesmen in the country can make 70 million or 80 million production value, but with the adjustment of the national real estate policy and the rising cost of goods in the past two years, the furniture industry is facing a more serious situation. After the "Da Vinci" incident, the furniture industry has experienced great shocks, because the furniture industry has many ills and irregularities.
Although the overall environment of the furniture industry is not optimistic, many SMEs will be in danger of being shuffled, but there are also industry-wide knowledge that cakes are prepared for powerful companies. Chen Qinghua had an exclusive interview before that when the furniture industry faced reshuffle and westward migration this year, he said: Westward migration is the reshuffle of small enterprises and the westward move. Every year, a considerable part of the furniture industry is eliminated by the market, and some new furniture companies appear. It is the rule of any industry to vomit new metabolism. For most furniture companies, the problem they are currently facing is not the location problem, but the problem of corporate soft power.
Now furniture companies are faced with either changing a living method or living in another place. The continuous increase in coastal production costs has made it difficult for companies with very low added value. Some furniture companies that have never attached importance to brand value, do not pay attention to original design, do not care about consumer demand, and ignore the long-term development of enterprises have extremely low anti-risk ability and can only be eliminated in the fierce market competition. Only those strong companies that value design and brand have considerable anti-risk ability and are in a favorable position in the fierce market competition. The cake in the furniture market is not getting smaller, but it is getting bigger and bigger. It is always only those companies with poor soft power.

Led Gimbal Recessed Downlight Dimmable

Rhein Lighting has developed a line of led gimbal recessed downlight dimmable. This led gimbal recessed light is IC rated, which is permitted to be in contact with insulations in ceilings.

The 4-inch led gimbal down light use the new generation of LED chips with higher lumen ouput and lower power. 750LM consumes 9 Watts, which equals to 75W incandescent lamp, saving you up to 88% in energy costs.

The ultra-thin gimbal smart downlight is only 0.47 inches and requires as small as 2 inches ceiling spaces, fits various ceilings, and around joists. 5%-100% smooth dimming meets kinds of needs in applications such as kitchen, living room, bedroom, bathroom and common areas in your home or office.

Rhein Lighting is a professional manuafacturer of slim Led Downlight , LED panel down light, Led Panel Light, Led Strip Light and Led Grow Light etc.

Led Dimmable Downlights,Dimmable Ceiling Spotlights,Led Downlights Flickering No Dimmer,Utilitech Led Recessed Retrofit Downlight

Rhein Lighting Technology Co.,Ltd. , https://www.rheinlighting.com