With the development of society, the home space has become an increasingly important communication and communication place from the initial "chaos" state, and each space is not only a material carrier, but also a symbol of culture; In the development of China's furniture industry for more than 30 years, we have also seen a history of changes in home culture... On the occasion of the spring furniture fair in March 2014, the Mission was fully attacked; the focus of attention was on home culture, Xiaojianda, through a multi-dimensional perspective to interpret the development of Chinese furniture, comprehensively showcase Chinese home culture. [Time]: March 16, 2014 [Guest]: General Manager of Foshan Weishang Furniture Manufacturing Co., Ltd. Ouyang Xi []: Ouyang, hello! Can you tell us about some of the conditions of this year's exhibition? [Ouyang Xi]: Last year we prepared two pavilions in different places; so this year we changed and merged the two pavilions into one pavilion to operate, and then took a larger position, I think it is also representative Let's take a look at this year's new look. Since Li Bingbing came from July last year, a series of inputs including "China's Good Voice" and "Win in China" indicate that we will start to create a bigger scene. It started from the big star and big marketing, so I think this year's exhibition booth, including the layout of our exhibition hall, should be completely different from the previous one. []: What kind of new products did you bring with Weiyi? [Ouyang Xi]: In fact, when it comes to new products, it is a bit different. Because we are revisiting the model we are adopting now is no longer the same as the previous one, one season out of the product. It may be because we are not like a traditional furniture company, so in some ideas, we may not be the same as some of the old furniture industry. Next, our new products may be displayed in front of everyone like clothing. For example, this year, every season I will release some new products in advance, and I will become a fashion industry, and release new products regularly; this time we Most of the things seen in the exhibition hall came out with the concept of “Li Bingbing’s new homeâ€, which is a series of new products that we launched at the end of 2013. In this new series, we have a stronger sense of design, so you can see that it emphasizes design and visual effects, and it is even more arrogant. We have a slogan called "Make the customization of a few people into the life of the majority." That is to say, the previous customization is a minority. It seems to be high-end, unreachable. One thing we are doing now is that ordinary people, even working-class people, can enjoy the customization of this kind of furniture; From another point of view, it seems that when it comes to "becoming the enjoyment of most people", does it feel that the design sense will be lower? Therefore, we have been thinking about why we can't enjoy the custom life like the star, or the high-end people, so that ordinary people can enjoy it. So this time we are going to bring these products to consumers, including products like ice-cold cloakroom, ice-cold living room, ice-cold bedroom, which is more design. Including this year we also launched a series of products called "modern blues", which may have limited position in the exhibition hall and are not displayed. That set of products is a new product that we launched this spring. The main color of this set of products is blue. I think this year will definitely be respected by the market. []: Last year, Weiyi successfully held Li Bingbing, so what other activities are there this year? [Weiyi]: Yes, in fact, after Li Bingbing came, a series of activities we have started have begun. We have done a relatively deeper relationship with "China Good Voice", "Win in China" and "China Good Songs". Cooperation, we may not be able to invest in CCTV this year, as in the past, but increase the exposure on many video websites, such as video, or other hot programs. []: You just mentioned that many inspirations belong to the cultural marketing method. In fact, many furniture companies or furniture people have proposed that the furniture industry needs to do more cultural marketing. How do you view "cultural marketing"? [Ouyang Xi]: In fact, there are two kinds of cultures in our traditional sense, one is called corporate culture. I think corporate culture is mainly for the inside of the enterprise, and another is called brand culture. Then the brand culture of Weiyi is the first big direction. We still want to turn "a few people's customization into a majority of life". This is not going to happen. Change, we have always insisted on doing one thing. We all know that there are three words when Weiyi enters the museum. It is called “interesting†and we hope to do some interesting marketing activities. We do the maintenance, we are doing custom design, it is an interesting thing, we hope that when we interact with consumption, we can add various interesting elements to let consumers interact with our brand. Among them, I really feel that Weiyi is an interesting brand. It doesn't necessarily mean that I have to do high-end or how. I think that if consumers think that this thing is interesting, the design is interesting. If it is brand culture, then we The brand culture is interesting. [ 】: Then we also have a data collection for the living room culture white paper for users who have renovation needs within one year. Do you have any opinions on our activities? [Ouyang Xi]: Now this thing (white paper) must be done professionally; from another point of view, because the product or design is now more and more personalized, I want to do this in the white paper. Do not go into a misunderstanding, that is, to do some so-called specifications, size is very rigid, I think this is not necessary. The white paper will ultimately serve consumers, and we should think about how to do white papers from these perspectives. 〠】:Thank you! Information from GO Jiaju, want to know more home textile information, home information, furniture information, home decoration information, building materials consulting Welcome to the GO Jiaju official website. 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