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Judging from the regional distribution of the top 100 newspapers, the development of newspapers and magazines in the central and southeastern coastal areas of China is at a relatively high level, which has a certain relationship with the degree of economic construction and population density. Relatively speaking, the coverage of newspapers and magazines in low-density population areas such as the northwest and northeast is lower than that of other provinces and cities. Compared with previous years, there has not been a significant increase, indicating that the media mobile communication in the above regions has not improved much. The top 100 magazines are still dominated by Beishangguang last year, and the basic pattern has not changed much.
From the perspective of geographical distribution, the basic pattern of the distribution of newspapers in the top 100 mobile communication cities has not changed significantly. The number of listed cities in the municipality still accounts for one-third; the provincial capital accounts for nearly half, and the non-provincial sub-provincial cities are mainly concentrated in Ningbo. Shenzhen, Dalian and Qingdao, Xiamen. In general cities, there is a relatively large downward trend. Only four of them are listed in Wenzhou, Luoyang and Foshan, but the listed cities are concentrated in cities with more developed economies and more concentrated populations.
The top 100 newspapers in the city category account for more than 60%, the fashion news magazine is leading, and the advantages of commercial finance magazines are no longer
Among the top 100 newspapers for mobile communication, there are 66 urban newspapers, accounting for more than 60%, and there are 18 or 16 party newspapers and professional industries respectively. Compared with the previous year, there has not been any significant change.
In the magazine's top 100 mobile communication list, fashion life and news synthesis are still in a leading position, accounting for 24% and 23% respectively, and commercial and financial advantages are no longer, accounting for 14%, a decrease of 8 compared with the previous year. %, replaced by other categories that are diverse. The diversification of market demand and the improvement of communication technology conditions have led to the emergence of more market-oriented publications in the magazine media field, and the cultural market boom has increased, and competition has become more intense.
The newspaper released the advantage of WeChat communication, and its own APP became the new favorite of newspapers and periodicals.
From the new media index platform, the number of newspapers and magazines, WeChat readings, and the number of praises were counted. In the sample data, there were 168 newspapers and WeChat public articles reading 100,000 or more, accounting for 84%, and the magazine WeChat public. There are 78 articles with a reading number of 100,000 or more, accounting for 56.9%. In terms of number of praises, there are 149 newspapers with a number of more than 1,000, accounting for 74.5%, and the magazine public number. There are 69, accounting for 50.4%. On the other hand, in the WeChat account with no numerical feedback, the newspaper public account number is 18, and the magazine public number is 40 and 42 respectively. According to the data of all parties, the popularity of the newspaper WeChat public account is higher than that of the magazine WeChat, and the gap is expanding.
At least three mobile app stores have been placed in the major newspapers of the major newspapers, and most of the newspapers have settled in more than four; and only three magazines have not yet chosen to settle in. It can be seen that the self-owned APP is stationed in the mobile application store, which is a popular mobile promotion option for newspapers and magazines. According to the download of the media's own APP, more than half of the newspapers and magazines have their own APP downloads in the range of 10 million (inclusive) - 50 million and less than 1 million. In different periods, they entered the mobile application market and adopted different promotion. The means and means that the user's usage is very different, which brings positive and negative aspects to the media that have already or will be put into the application store market.
The TV channel program is a competitive development pattern in which the center gathers and points together, and the variety information program leads.
As the only national TV station and the regional advantage of being located in Beijing, CCTV has a significant advantage, ranking first among 33 TV programs in the top 100 list. Hunan Satellite TV ranks second because of its diverse types, wide influence, and a large number of programs. The Yangtze River Delta region consists of three Jiangsu, four Shanghai, and five Zhejiang, forming a triangular state, forming another central area besides Hunan, and surrounding areas. The provinces and the south China provinces have built a relatively concentrated distribution area in the south, and they have formed a situation of competition between the north and the south.
At present, there are 23 variety shows in various TV channel programs with better mobile communication effects. Followed by information programs, there are 13 programs. Entertainment and science and education programs are tied for third place, each with eight.
The market concentration of radio channels is getting higher, the Beijing-Suzhou-Guangdong top 100 accounts for nearly half of the total, and the traffic, news and music programs are developing strongly, accounting for nearly 70%.
Among the top 100 broadcast channels, there are 19, 12, and 11 radio stations in Beijing, Jiangsu, and Guangdong provinces, accounting for nearly half of the statistical scope. The centralized distribution features are obvious. The coverage of radio stations is basically the same as the geographical distribution of the audience. The closeness of the radio station to the audience is clearly visible.
In the top 100 list, traffic, news, and music broadcasts accounted for 70% of the total, followed by entertainment and economic programs. In addition, radio stations for a certain group of people began to appear, such as the Zhejiang female anchor radio station, and showed a relatively strong development momentum. In the future, radio stations will form a pattern of contending, and the diversification trend of radio station types, information broadcast content, and audiences will continue to deepen.
2014 China Media Mobile Communication Index Report
Abstract The top 100 newspapers and magazines in the north and the north are still dominant. The advantages of the coastal areas are expanding. The pace of inland development is slow. From the distribution of the top 100 newspapers, the development of newspapers and magazines in the central and southeastern coastal areas of China is at a relatively high level. This is related to the degree of economic construction in the region and...
The top 100 newspapers and magazines are still dominant in the north and the north, and the advantages of the coastal areas are expanding. The pace of inland development is slow.