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High-end furniture does not need to worship foreigners, China is the real "original"
Recently, the issue of fraud in the Da Vinci furniture production area was exposed by the media, triggering a chain reaction in the furniture industry. A few days ago, some media surveys said: "The production and sales of fake foreign brands can be described as everywhere. There are two ways to register foreign brands. One is to spend thousands of dollars to register companies in Hong Kong or other countries or regions in China; the other The method is to entrust the trading company to purchase orders and directly 'export' the products from the domestic market. In fact, the reason why the high-priced furniture market of the “fake foreign brands†can occupy the domestic high-end furniture market is to some extent cater to the psychological ills of the Chinese people. On the one hand, there is a lack of international big-name furniture in the country, and some consumers blindly worship imported furniture. On the other hand, the vanity formed by the Chinese people for a long time has made some consumers think that "people do not know the goods and know the goods", and the expensive ones are good. Due to the lack of resolving power of consumers, coupled with these two psychological factors, the “fake foreign brands†have become a thriving industry. In this regard, Huang Donghua, the founder of Hongyunzhai, who has been engaged in the design and production of hardwood furniture for a long time, said: There is no need to blindly worship foreigners in the high-end furniture field. In terms of style, China is the originator of the world's furniture. Simple Ming furniture and complicated Qing style furniture have always been the peak of art. In terms of materials, Chinese furniture is mostly hardwood furniture, and its materials are mostly red sandalwood, rosewood, rosewood, iron pear, etc. Only wood itself has appreciated ten times in just a few years; Wood, walnut and other white wood, the wood is light and soft. From a technical point of view, techniques such as gold-plating and engraving are traditional Chinese handicrafts. However, the Chinese furniture industry is also suffering from a mixed bag. For example, the “mahogany furniture†that people take for granted is itself the name of “paste pasteâ€. According to Huang Donghua's analysis, in the Qing archives and the works of Zhujiatun and other cultural relics of the Forbidden City, the word "redwood furniture" was never seen, only the "hardwood furniture". According to research, the word first appeared in the 1920s and 1930s. On the surface, this is because the hardwoods such as red sandalwood, rosewood, and rosewood are all red, so they are called "redwood" in a cage. In fact, the price difference of hardwood is hundreds of times. For example, the price of lobular rosewood is currently more than 1 million yuan per ton, and the most African rosewood in rosewood is only 6,000 yuan per ton. The furniture merchants collectively referred to them as "redwoods", and there is room for falsification. As for the wood used in furniture, many businesses are often ignorant. It seems that the chaos of "Da Vinci" is not only related to the profitability of businessmen, but also to the psychological ills of domestic consumers. In order to change this situation, in addition to the government departments to strengthen supervision of enterprises, it is necessary for the Chinese to cultivate higher appreciative power and aesthetic taste, and gradually get rid of the strange circle of vanity consumption, so that furniture consumption can return to rationality.