Small and medium-sized sanitary ware enterprises "the left is king"

Shopping malls such as battlefields, as small and medium-sized sanitary ware enterprises are often inferior to brand enterprises in market resources, and the living environment they face is even more severe. The concept that the winner is king is more suitable for the brand bathroom enterprise. For the small and medium-sized bathroom enterprises, it is often more suitable for the “leftover is the king”. SMEs cannot be as squandered as big companies, but this does not mean that SMEs cannot grow and cannot build strong brands.

Faced with the cruelty of the market economy and the sluggishness of the industry, it is decided that the final winner or “leftover” of the sanitary industry can only be a minority. However, any sanitary company is not willing to become the “prey” under the current dilemma. ". Since it is impossible to escape, it can only be bravely faced. How to make the sanitary wares of the sanitary wares surrender is the top priority of the sanitary industry. Small and medium-sized sanitary ware enterprises want to get out of the game, but also need to start from many aspects.

Save business expenses and prevent “enterprise expenses” from becoming “enterprise waste”

Under the influence of multiple factors such as financing difficulties of small and medium-sized sanitary ware enterprises, rising raw material prices, rising labor costs and appreciation of the renminbi, it seriously affects the survival status of enterprises. As the saying goes: "There is a green hill, and there is no fear of burning wood." Save corporate expenses and prevent “enterprise spending” from becoming “business waste”. This is not only a matter of urgency, but also a very important part of improving the competitiveness of enterprises in the long run. It is also one of the self-rescue methods commonly used by most enterprises.

Create a strong brand with a low-cost approach

In addition, small and medium-sized sanitary ware companies are also the key to building strong brands. There are a lot of small and medium-sized sanitary wares that have doubts. Is it possible to make a brand with very little money? Why is there such a question? This is because: We are “accustomed to” the big brands of sanitary wares, making a big deal, making a lot of money, and spending a lot of money; I am used to "the rhetoric of multinational corporations, for example, in order to shape the brand, it is better to lose a decade; we are "accustomed" with the copying brand consulting company's imitation strategy, no big innovation, can only spend big money, compare funds, seek differences . In the economic winter, “using low-cost methods to build a strong brand” is the best policy for small and medium-sized sanitary ware enterprises to survive in the face of adversity.

Avoid misunderstanding

A leaf blind, not seeing Mount Tai. The simpler the truth, the easier it is to be forgotten. SMEs in the bathroom are easy to fall into misunderstandings. The brand is a misunderstanding of “luxury goods” and it is caught in the misunderstanding that brands cannot be made without big money. This is a very serious misunderstanding. It directly hits the confidence of many small and medium-sized enterprises in building brands, and even affects the determination to build brands. Branding is a systems engineering. We must be clear that advertising is just one way for companies to shape their brands, but it is not the only way.

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Label: Small and medium-sized bathroom enterprises "the left is king"

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