Coca-Cola can work with the innovative team TKM9 to test 50 “smart freezers†in Australia. These smart freezers can act as an advertising marketing platform that relies on LED digital displays and cameras on the freezer to collect sales data and “interaction†between the user and the screen. The Coca-Cola Company said that although the digital freezer is expensive, it can help beverage sales increase by 12% compared to regular freezer. The Coca-Cola Smart Freezer is actually a cloud analytics platform that takes into account geographic location, human identification technology, social media and weather as consumers stare at the content and ads on the screen. This means that this smart freezer can provide consumers with customized content and advertising in real time by collecting information. It sounds a bit like the scene in the film "Sports Report" directed by Stephen Spielberg: Residents in the city can see customized advertisements through the retinal scanning device while riding the public transportation system. This freezer will be a “magic weapon†that advertisers dream of, because it can collect a large amount of data, companies can continuously adjust their marketing activities to enhance consumer interaction experience and brand loyalty, which will help them sell more The product. TKM9CEO Mark Hodgens said: “Consumers can interact with this smart freezer by using touch screens, gestures, virtual reality and their mobile phones, and get targeted content and experience so that Improve product sales and brand loyalty." Using big data to do accurate advertising is not new, and Internet companies such as Facebook are pushing these ads to us every day. But as of now, online and at the corner of the street, this form of advertising is relatively rare. StuartPort, Coca-Cola Cool Drinks Strategy Manager, said: “We want to showcase an interactive interface that allows consumers to get involved, not just a locked freezer. It not only delivers digital content, it also achieves precision. And personalized content push." In addition, Coke is currently developing a geo-based application that allows consumers to quickly find a freezer when they enter a mall or shopping mall. Hodges said the information can be used to create maps that optimize the location of the freezer and product information displayed on the display. Flag Hinges ,Upvc Door Flag Hinges,Adjusting Flag Hinges,Upvc Door Hinge Jiaxing Gates Hardware Products Co.,Ltd , https://www.jxgateshardware.com