At present, there are more than 1,000 domestic coating companies, and the competition in the paint market is becoming increasingly intense, showing that the stronger ones are stronger and the weaker are eliminated. Industry shuffling has been inevitable. Faced with this situation, paint companies are looking for ways out. Xiao Bian believes that the most important thing is to analyze the reasons for the moment. Only by finding the cause can we take effective measures against the disease.
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Analyze the reasons for the paint industry shuffling
1, the root cause: paint consumer demand changes. Affected by the real estate market, real estate consumer demand has been suppressed, and individual and household consumption has been relatively active. Compared with real estate consumption, household or individual consumption is more decentralized, more rational and more emphasis on real experience.
2. Intrinsic reasons: The industry bubble is serious. This industry bubble is concentrated in the overcapacity and the vicious competition of paint companies.
3, the direct reason: environmental protection policy overweight. With the increase of public awareness of environmental protection, the environmental performance of coatings has been mentioned as an important position. The introduction of the new environmental protection law and the paint excise tax has forced painters to accelerate reforms and seek new development paths.
