Keqiao Fabric Manufactures Wants to Get a New Way by Garment

In China Textile City, Keqiao, Shaoxing, a considerable number of fabric manufacturers are thinking about how to transition to the apparel industry. “I’ve been thinking about these years how the intermediate products can be done. It is all for others to do wedding dresses. Not only is the profit too low, but also there are too few things that can be passed down. Only by doing clothing can we really build a brand and become a hundred-year-old store. "Mr. Zhao, a cloth manufacturer in China Textile City, talked with reporters about some of his own ideas.

Acquire apparel brand and strengthen design elements

The idea of ​​Mr. Zhao is very representative in China Textile City. Many people in China Textile City consider this way: Making fabrics into garments, directly facing the end market, and branding them. In this way, many merchants began to take tentative steps toward transformation.

On June 21, the three textile shops in China Textile City, under the introduction of relevant persons in charge of the China Textile City Construction Management Committee, discussed with the guests of the International Federation of Textiles and Fibres that had previously visited Keqiao. These merchants all have one. The common goal is to acquire international apparel brands and realize the integration of industrial chains from fabrics to apparel brands.

Perhaps it was a coincidence that Wang Baoyuan, a top ten clothing designer from Beijing, had conducted in-depth research on China Textile City before planning to settle in Keqiao's creative base. He believes there is a huge potential market for design.

Wang Baoyuan conducted a house-to-house visit at the Keqiao International Trade Center. He found that each trading company had samples of clothes in the window. However, to his astonishment, many of the samples were sewn on the street by ordinary tailors. There is no element of design at all, and the status of Keqiao, a cluster of textile fabrics, is not commensurate.

"It's a pity that such a good fabric is such a bad sample!" Wang Baoyuan told his company's boss about this idea, and he has painted more than 20 clothing renderings for him. The company’s owner saw it, and if it was treasured, he picked more than 10 pictures on the spot.

“It can be seen that the demand for apparel design in this place is still relatively large. Many businesses know that the added value of fabrics should be promoted by designers.” Wang Baoyuan told reporters. According to Wang Baoyuan's design, one merchant made fabrics into garments. While selling fabrics and selling garments, many clothing dealers have already taken a look at the various garments that the company designs and manufactures with its own fabrics.

Relying on fabrics to achieve garment industry

“Tianming Textile” is a trading company of China Textile City. It also owns its own weaving factory and accepts orders from outside. "The processing factory has been working for more than 10 years. It feels like it has been working for others. To survive for a long time, we must take the initiative in our own hands." The company CEO told reporters that in the second half of last year, the company began planning and integrating the industry chain, and not long ago A project cooperation contract was signed with a national top ten clothing designer in Creative Building. The designer developed a series of clothing for the company, promoted the market and created a clothing brand. “In the future, our processing plant will be mainly used for the research and development of small-lot, multi-batch fabrics, providing the best fabrics to ourselves, designing garments that meet the needs of the end market, and promoting the brand step by step.” Company CEOs told reporters .

“The garment giants in the world basically control the key links in the industrial chain of fabric design, apparel design, logistics and transportation, and terminal marketing. Integrating this industry chain is one of the directions for the transformation and upgrading of textile shops in China Textile City. We hope that qualified merchants will take the lead in growing up. We will also create a better external environment for them, said Zhou Rusheng, director of the China Textile City Construction Management Committee.