Shanghai Jah comes to the forefront of e-commerce

A few days ago, the fiercely-fired internet marketing has been hotter in the daily chemical industry. Many daily chemical companies have cast more eyes in this area and are busy digging gold in this field and seizing the opportunity.

The role of e-commerce as a new consumer force in the traditional daily chemical industry has become more and more significant. It can easily reach transactions without leaving the home, and it is more suitable for the new situation of today's business development. It has become a new business form that meets new customer needs and has become a new business growth point. As the only domestic company with a history of more than 100 years, and considered by many foreign-funded enterprises as a few local opponents worthy of attention, Shanghai Jahwa, the Chinese daily chemical company, has taken this point and seized the “site” of the online shopping market as quickly as possible.

It is understood that this year is Shanghai Jahwa's "first year of e-commerce". It has set up an independent operation of the e-commerce company - Shanghai Jahwa Information Technology Co., Ltd., to coordinate the operation of Herborist, Qing Xi, Goff and Liushen, the United States and Canada net, can be adopted and Jiaan and other brands of e-commerce. Shanghai Jahwa also tried to “test water” the online shopping market through multiple models—the official website model, other comprehensive types of Taobao Mall models, and the vertical b2c website model.

The reporter learned from Shanghai Procter & Gamble Company that from the current point of view, Shanghai Jahwa's overall development in the e-commerce sector is good, especially the two brands, Herborist and Gough, whose performance on Taobao Mall is even better than expected.

Baidu data shows that in the ranking of cosmetics brands with the highest degree of attention on the Internet, Herborist is the only local brand that has entered the top ten. In many cosmetics hot purchase rankings, we can often see the list of items in Herborist.

Shanghai Jahwa's goal this year is to fully open stores on the Internet. The deputy general manager of Shanghai Jahwa United Co., Ltd., chairman of Herborist Cosmetics Co., Ltd. and chairman of Shanghai Shuangmei Industrial Co., Ltd., Wang Hao, said in an interview: “We hope that In the next two or three years, the sales achieved through e-commerce will account for the proportion of the company’s overall sales of products to the industry average. By 2014 or 2015, it will be able to lead the industry average in media interviews. Wang Xi also disclosed: “Shanghai Jahwa’s To e-market existing brands, do not rule out the right time to launch pure e brand. ”