market expectation Mahogany furniture makes sense 2010 was a very unsettled year for the mahogany furniture industry. Although it experienced some "bursts of white skin" and "price plunge" and other events, this year, China's mahogany furniture is still developing steadily and growing like the national economy of China. . At the beginning of the Year of the Rabbit, in the face of the renminbi appreciation, stock market turmoil, and real estate confusing, more and more investors and consumers are optimistic about China's mahogany furniture. Shenzhen Zhufa Redwood Chairman Zhang Zhulin believes that the reason why mahogany furniture is expensive is that resources are the prerequisite for development, and resources will be exhausted. Due to its own characteristics, the mahogany furniture industry is even more powerless in the face of resource development and utilization. protruding. First of all, the raw materials (wood) in our production are all dependent on imports. With the increasing awareness of global environmental protection, some wood-producing countries and regions have largely restricted or banned the felling and export of wood, plus rosewood The timber production cycle is quite long, and even some woods are on the verge of extinction, which in turn leads to rising wood prices, which undoubtedly increases the production costs of enterprises. Secondly, the production of mahogany furniture has continued with traditional manual work. Today, although part of the production can be machined, due to the characteristics of its products, the investment of manpower is still the main part of the entire process, and it cannot be replaced by machinery. of. With the continuous development of industry and the continuous transformation and upgrading of the structure and thinking of domestic employees, the number of artisans engaged in the manufacture of mahogany furniture has gradually decreased, which directly led to the embarrassment of the lack of work of mahogany furniture manufacturing enterprises. Furniture manufacturing enterprises all face difficulties in recruiting workers to varying degrees, which directly affects their production operations. Market hot money focuses on mahogany furniture industry According to industry experts, the raw materials for manufacturing mahogany furniture are priced according to the quality, thickness and weight of the wood. Older materials with larger specifications that can be used for furniture are generally priced at around 5,000 yuan per kilogram; The quantity of imports has also gradually decreased, and prices have continued to rise. The current poor materials are between 250,000 and 350,000 yuan per ton, and the non-hollow top-grade materials are between 500,000 and 700,000 yuan per ton, which is particularly long and good. The price per ton is 900,000-1.1 million yuan. The red rosewood material in Laos is the fastest rising this year. At present, the round material with a diameter of about 10 centimeters is 40,000-50,000 yuan per ton, and the diameter is between 15 centimeters and 20 centimeters. The price of -40 cm per ton is 150,000-17,000 yuan. Because the growth period of wood is slow and the natural resources are destroyed, the price of mahogany furniture has been rising since last year. Now experts believe that consumers and investors buy raw materials or purchase mahogany furniture for value maintenance and appreciation. Financial management. Consumption reminder Buying redwood as a financial management is very safe Liu Chunlin, general manager of Zhejiang Dongyang mahogany furniture market, believes that mahogany furniture also pays attention to a craft, style and charm. If you like it, it will be expensive; if you don't like it, it will not be expensive. Faced with the lack of log resources and the scarcity of craftsmen, the development of the mahogany furniture industry is greatly restricted. Carpenters are hard to cultivate nowadays, not to mention that carpenters are far away from craftsmen, so there will definitely be fewer good works and good handmade furniture in the future. Liu Chunlin believes that investors buy redwood as a financial management method is very safe, not only can be used as daily necessities, can also be used to watch, cultivate sentiment, can also be passed down to future generations to commemorate, and can appreciate. But he reminded that not all rosewood furniture will appreciate. He believes that consumers must buy investment in mahogany furniture, must go to well-known brands and well-known markets to buy. When purchasing mahogany furniture, you should first pay attention to the label and product manual to understand the basic raw material status, quality compliance, hazardous substance content, and maintenance of the product. It is best to ask the dealer for relevant documents such as timber import documents to verify the identity of the timber. Before the formal purchase, you can entrust a third-party authoritative testing agency to conduct an appraisal, or request a distributor to issue a test report from a third-party authoritative testing agency. Dongyang Market has an authoritative appraisal agency. Spicy reviews China's mahogany furniture industry walked out of the alley without raising its head Dr. Zhao Long, President of Beijing Guofu Management Consulting Co., Ltd. believes that the development of China's mahogany furniture industry is in an awkward position. He summed it up in one sentence: China's mahogany furniture industry "walked out of the alley and did not raise its head." Things are definitely good, just too niche. In fact, the niche is also true, the important thing is to let everyone know and have the luxury of wanting to have. He believes that China's mahogany furniture brand needs to be further built. What is the current status of the mahogany furniture market? There is not enough artwork to reach ordinary consumers. As everyone knows about Mercedes-Benz, there are very few people who can really own it. The same is true of Chinese mahogany furniture. For the 80s who will become the main consumer in 10 years, how many people know or want to own it? Expert advice Build a mahogany furniture cultural brand with stories Dr. Zhao Long said that China's mahogany furniture, as a luxury brand, should be operated in several steps: first, storytelling is a classic. Use beautiful stories to occupy the minds of consumers and make people yearn for. For example, the origin of the name Dove Chocolate is a beautiful love story. Second, the place of origin, that is, the culture of origin. For example, when we mention lavender, we will think of Provence in southern France. Again, focus on the process to create a feeling. What does mahogany furniture make consumers feel? Classical, mysterious. Finally, we must pay attention to the atmosphere and highlight the quality. It is said that this suit is good because there are 39 processes. Mahogany furniture cannot take consumers to the place of raw materials, but it can tell consumers why mahogany furniture is expensive. The rare raw materials used to make mahogany furniture art have only grown into a little one hundred years Thickness. The future strategy of mahogany furniture is to be a brand Xiao Zhaoying, chairman of Zhongshan Hongfa Furniture, believes that China's mahogany furniture market is very large. Beijing has a population of 18 million, which is equivalent to Australia ’s total population, Shanghai ’s population is equivalent to a Venezuela, and Zhejiang ’s total population is greater than Norway, and Guangdong ’s total population is greater than Italy. This is our Chinese market! From all perspectives, China's mahogany furniture industry contains huge market potential, but if there is no strategic vision for comprehensive development, it is difficult to take the lead in the fierce market competition. At present, the mainstream marketing of mahogany furniture is mainly self-operated stores, most of which are family businesses. This is not a long-term development plan. The shortage of raw materials and expensive prices have raised the threshold for enterprises to enter the mahogany furniture market. Therefore, redwood production enterprises must strengthen brand awareness, gradually establish a dealer team, and use the power of distributors to distribute products to all parts of the country, which is also the most urgent task facing redwood production enterprises. Xiao Zhaoying believes that the best strategy for mahogany furniture companies in the future is to be a brand! Redwood common sense: quality classification of redwood The first class is Huanghua pear and rosewood The second class is black rosewood, ebony wood, African rosewood Red rosewood The fourth grade is other rosewood Fifth place is rosewood, wenge, South America and African white rosewood, etc. The sixth place is rosewood of South America and Africa PVC Foam Board,PVC Foam Sheet,Plastic Foam Board,PVC Foam Board Sheet Linyi Fengzhize Trading Co., Ltd. , https://www.fengzhize.com
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Mahogany furniture releases annual general evaluation list
On January 8th, "The 1st China Redwood Furniture Industry Annual General Awards Ceremony and How to Build a Famous Redwood Furniture Brand Summit Forum" was grandly held at the Mission Hills Resort Hotel in Shenzhen Mission Hills Golf Club. The top ten Chinese mahogany furniture industry news, industry figures, the most influential Chinese mahogany furniture top ten brands, the most popular Chinese mahogany furniture top ten brands, and the most innovative Chinese mahogany furniture top ten were selected that night Big brand and the most popular Chinese rosewood furniture professional market award. At the meeting, industry experts and scholars and mahogany entrepreneurs did a lot of work on "China and the global mahogany furniture industry development status and future trends" "How to make China's mahogany furniture professional market bigger and stronger" and "How to build a Chinese mahogany furniture brand" Speech.