The market share of wallpaper is less than 5%. What makes consumers discourage?

According to statistics: the use of wallpaper in China's interior decoration is only 5%, while in Europe, the United States and Japan, South Korea, the use of wallpaper is more than 50%. The potential of China's wallpaper market is very impressive. Faced with such development status, why is the usage rate of wallpapers in China so low? When interviewed by industry experts at Jiuzheng Building Materials Network, the experts pointed out: “Some irregularities have caused consumers to abandon their wallpapers when choosing wall decoration materials. They chose latex paints and emerging liquid wallpapers and other materials. The entire wallpaper industry can only become bigger and stronger with self-discipline."

Because the threshold of operating wallpaper is not high, many businesses have little awareness of wallpaper brand sales. At present, the wallpaper industry is in a period of rapid development in China. Although the products have been significantly improved in terms of environmental protection and quality, the lack of a service system has become an obstacle to the development of the entire industry. The chaos of market management, product chaos, price chaos, and service chaos, especially price chaos are the most significant.

The functional areas are used to select wallpapers because they are used in different wet and dry environments to be treated differently. For different room selection requirements, they must be treated differently. Because of the different functions of the rooms, the focus of selecting wallpapers is also converted accordingly. .

The living room has a style-based living room as a space for guests and family to relax. The material selection space is relatively large. Traditional paper, cloth or new glass fiber or diatomaceous earth can be used. The design style is based on atmosphere and simplicity, and the shades should not be overheated, and overheating can make people annoyed.

The warmth of the bedroom is the main bedroom and it is the rest space for the family. The air quality is very important. Bedroom wallpaper was selected as a natural environment-friendly material, plain paper wallpaper, wood fiber wallpaper, etc. are all good. The rest space needs to create a warm atmosphere, so soft colors and simple patterns are the first choice, and avoid complex patterns and strong visual impact patterns and designs, which easily affects the rest quality of the owner.

The most important children's room is the children's main room of environmental protection. In terms of materials, environmental protection factors should be put first, all kinds of natural materials wallpaper is the first choice, and we must choose quality guaranteed products, I believe all consumers will know Which money can be saved, that is, money related to children's health can not be saved, so some unscrupulous merchants seize the psychological weakness of consumers, the name of the children's room dedicated wallpaper banner, shoddy wallpaper The price of the product has caused many consumers to buy products with high prices but environmental protection is not up to standard.

The first moisture-proof bathroom in the bathroom use the wallpaper, you must use good waterproof and moisture-proof function wallpaper, such as bathroom-specific paper wallpaper. However, it involves not being too fancy, simple, and clean, but at the same time it is also one of the issues that consumers must take into consideration.

Replacement of wallpapers Many consumers are particularly concerned about the convenience of replacing wallpapers. Because the cost of replacing wallpapers is relatively low, many consumers have the intention of replacing wallpapers in a certain period of time in order to present different home styles. , so special worry about the wallpaper replacement problem, experts pointed out that the wallpaper is not complicated to replace it, except for the original wallpaper more than a warm water dipping old wallpaper and eradicate the original grassroots process. The basic process is warm water immersed in the old wallpaper, and then remove the original grassroots, and then repair the existing wall surface, putty leveling, fill in the gap after the brush with moisture-proof paint, and finally cut paper, glue, paste paste, patch seams and then press the bubbles Correct excess paper, glue, etc.

According to the calculation of wallpaper usage experts, there are roughly three methods for calculating the amount of wallpaper: First, the wall area (length × width) is multiplied by 1.1 times after calculation; second, when calculating the wall area, the doors, windows, and the heating cover are counted. The third is based on 3 times the ground area.

When estimating the wallpaper used in a room wall, the area of ​​a room in general is used as the area of ​​the wallpaper, the volume of the wallpaper, the number of rolls required (a roll of wallpaper is generally 53 cm wide, 10 meters long, and an area of ​​5.3 square meters). For security reasons, add one more volume based on the number of rolls required. In addition, the wallpaper is mostly sold as a whole roll, and the wallpaper has a reasonable loss, so it should be set aside about 10% of the loss, to avoid the late replenishment when the color difference and texture is not the same phenomenon.