Set up "Alliance" in response to crisis Today, the merchant alliance has become a new marketing tool for the home industry to deal with the financial crisis. Before, there was the alliance between Red Star and the actual store, and afterwards, 13 companies jointly promoted the "three-layer solid wood composite floor". These innovative ideas are all positive responses to the current big environment. The "Champions League" established by the five giants this time also wants to promote the cross-border upgrade of Shenyang's home furnishing industry through this in-depth cooperation, leveraging each other's strong channel resources and good market reputation. Zu Shuwu, chairman of the Liaoning Furniture Association, said: "Now everyone is really feeling the impact of the financial crisis. This form of alliance brings together products of different categories and points out a direction for the entire industry. Drive the market to expand sales As the rotating chairman of the alliance, Hou Ming, general manager of Nature Floor, said: "By establishing a 'Championship Alliance', major brands can minimize their profits, provide consumers with superior products, attract consumers to buy, drive the market, and eventually expand The overall sales volume, in order to play a greater advantage and truly achieve group heating. " The Champions League will have someone to operate There are many forms of alliances in the market today, but in the end they all end up with various factors. The relevant person in charge of the alliance brand told reporters: "The difference between the Champions League is that it is initiated by the manufacturer, not the behavior of the regional dealer. It has the support of the manufacturer, so the dealer is in an executive position. After the establishment of the alliance, a fund will be established, and a dedicated team will be responsible for operating specific matters, rather than a single brand. " Cob Led Strip Lights,Cob Cct Led Strip,Led Cob Strip Ip67 Waterproof,Cob Led Flexible Strip Light Shenzhen You&My Electronic Technology Co., Ltd , https://www.szyoumyled.com
The five giants form a championship league to drive the market to expand sales
On June 18th, the five major brands jointly set up the Champions League with European cabinets, Dongpeng ceramics, natural floors, red apple furniture and Midea Central Air Conditioning, to hold a group to deal with the impact of the financial crisis.