Survival Crisis and Outlet Analysis of Coating Manufacturers in 2012

After 5-10 years, most of them will either be eliminated or marginalized by the industry. Will you believe it? Some people may believe that some people may not believe that there is a real sense of crisis among the people who believe in the letter and they are willing to implement measures to deal with it. So, this is why continuous success belongs to only a few people. Therefore, the wise man said that the environment has changed and that past success is a burden. The author's remarks were not alarmist or mystery, but were repeated in numerous cases both inside and outside the paint industry. "Cups and toiletries" are always replaced by different jackets for different people in different industries at different times.

Of course, whether you choose to believe or not, the facts will come rolling with an irresistible trend. Those who followed were prosperous and those who opposed were killed.

First, the crisis, not far away from us look at the paint industry for more than 10 years, how many companies emerged suddenly, how many companies are making progress, how many companies are struggling, how many companies exist in name only... Look at the large and small paint companies registered and closed down every day to know . Screaming, you sing me off the stage, rise and fall, often as short-lived.

In fact, the truth is always very simple. The market environment in which the company is located is just like the ecological environment in the natural world. It follows the rules of "biological selection and survival of the fittest." An epic documentary was broadcast on the National Geographic Channel: “The Destruction of the Dinosaur Dynasty,” which vividly and completely illustrated the rise, development, prosperity, and eventual demise of the dinosaur family. The final conclusion was unexpected and reasonable: the destruction of dinosaurs was caused by changes in the environment that made them unable to adapt. In the film, the case is repeatedly used to explain this conclusion. The prosperity of the dinosaur family lies in a high degree of coincidence with the old ecological environment. In this agreement, dinosaurs have brought the evolutionary function of the species to an extreme state. From the land to the ocean to the sky, everywhere is “the world of dragons”. When the dinosaurs thrived, they occupied almost the entire earth and became a veritable overlord. Because of his overpowering nature, other species have been compressed to the point of lingering. However, change is the only constant truth, and the ecological environment is quietly changing, leaving room for evolution for other, insignificant species. Dinosaurs, however, have become the most insensitive groups in the face of environmental changes. In the late Cretaceous period, the decline of dinosaurs was inevitable. In the quiet change of the environment, an asteroid collided with the earth and became the final blow of the dynasty's dynasty. Apart from a few dinosaurs that survived, the vast majority of them died. This is the law of ecology and the law of the market economy. Therefore, the "Cai Gen Tan," said a good "deterioration of the scene, is full of; the machinery that occurred, that is, in the fall; so the gentleman should be in peace with one's mind in order to take into account the crisis, change and become a hundred to make"

Second, the market: heavy mountains and rivers, so that the paint industry, after more than ten years of development, the painterly structure seems to be stable, and the winners are self-made and the losers are defeated. Actually, under this placid appearance, it is actually undercurrent, especially the control of the country’s various policies this year and the rising raw materials. The industry, huge opportunities and challenges are once again before us. The next decade will inevitably reshuffle. Whether it is a large paint company or a small paint company, it actually stands on a starting line. Even to a certain extent, small businesses are even more adaptable than large companies in the face of new ecological environments. Enterprises that have a sense of crisis and self-motivated will inevitably move from time to time, and will make every effort to grasp the tremendous opportunities brought by this shuffle to enterprises. In this way, we can be invincible in the tide of the market economy.

So, what are the changes and opportunities in the paint industry?

The HC's author does not have any unique insights. Actually, the truth is like the blind man's head - clear. But how many companies are willing to believe that how many believe companies have taken the initiative to take measures? Businesses and people are always subject to inertia.

To sum up, there are four factors that will dominate the future development of the paint industry, break the old competitive landscape, and create a new pattern.

The advantages will completely replace the existing environmentally friendly paint products in the next 5-10 years. While we are still pondering the technical limitations of waterborne paint, its annual technological innovations and cost reductions are surprising at an extraordinary rate. Just as the pu paint became popular in the past, water-based paints or UV paints have replaced the current oil paints. The author has a friend who engages in technology and has exchanged opinions on industrial issues. When talking about the development prospect of water-based paint, I was excited and slightly intoxicated, saying that the water-based paint allowed me to find Erchun. He has extraordinary enthusiasm and persistence for water paint. He has unique insights on the application development of waterborne paints.