Ceramic sanitary industry, the next two consumer groups

Under the premise of coexistence of opportunities and challenges, how should the ceramic sanitary industry respond to the new pattern in 2013? How can ceramic companies adjust their strategic direction?

Recently, a ceramics industry development forum of the Beijing Ceramics Chamber of Commerce with the theme of “Transmitting New Styles and Passing Positive Energy” was held at the Panlong ceramics headquarters. The forum analyzed the difficulties faced by the industry in the past year and clarified the overall development trend of the ceramics industry in 2013.

In the future, the ceramic sanitary ware industry will usher in two major consumer groups. First, the share of project decoration will increase, and at the same time, a large amount of demand for hardcover houses will be generated. The other is that the strength of affordable housing will continue to increase, and the market demand for high quality and low price will also increase. A large proportion. From these two perspectives, high-end brands and high-cost brands have a greater survival advantage in the future market environment. At the same time, companies should take a differentiated approach in the homogenization era to maintain their unique advantages and technological advantages. —— The purpose of the establishment of the Sui Bin Ceramics Chamber of Commerce, Secretary-General of the China Building Sanitary Ceramics Association, is to provide some services for the industry, to guide the healthy development of the industry, and to pass on some information to the enterprise in terms of product quality and other aspects. As the president of the Beijing Ceramics Chamber of Commerce, it is obligatory to guide the industry to pass information from the quality of products to the direction of the market to merchants, help merchants to predict the market structure, and correctly adjust the strategic direction. ——Beijing Ceramics Chamber of Commerce President, Chen Longlin ceramics headquarters base chairman Chen Jinlin ceramic sanitary ware industry because of the base is too large, the future market double-digit overall growth or difficult to appear, "recruitment difficulties" will become more and more urgent problem. Now is the best time for companies to explore new outlets. With the development of e-commerce, companies should consider the transition issues in a timely manner and look for new directions for development. - Ren Xingzhou, Director of the Development Research Institute of the State Council Development Center