Innovation and strategy of furniture design

---- Innovation and strategy of furniture design

The core competitiveness, in a nutshell, is innovation = user behavior observation + scientific design method.

That is to apply the problem-solving abilities of 'design' to solve all the strategic problems facing enterprises. Clarify the problem with an objective and frank attitude, clarify the action goal, and then organize the process of solving the problem with professional force in a professional way.

In terms of furniture , Western design ideas have begun to infiltrate China in the 1970s, but in terms of more generally introducing the concept of industrial design into the company's business activities, Chinese furniture companies have just begun. Today, China's furniture companies have gradually transitioned from "no design" or "imitation design" to "design" stage. The furniture market determines that manufacturers must adapt to new changes in the market, take their own strategic step, and formulate their own unique brand path. This determines that enterprises must increase their emphasis on product design and adopt scientific design methods.

 

For example, the dryer that we often see in the restrooms of hotels and hotels. At first, the designer designed the product with a relatively square shape, and the touch switch is used to operate the switch. The design of the switch is very small. In the process of use, male consumers usually put cigarette butts and other objects on it. As a public appliance, more consumers are reluctant to touch the button with their hands, but choose to hit the button with the elbow or the back of the hand. Later, a large Japanese company requested improvement of this product. The designer discovered these problems in a timely manner by observing the behavior of consumers for a long time, and designed the product's appearance to be a curved shape with a smaller upper part; power switch button. Through these improvements, it becomes a popular product. The above examples show that with the rapid development of technology and the improvement of the level of competition, design has become the strategic high ground of enterprises, and modern industry has quietly entered the "strategic design era"

 

Furniture is a product with profound cultural connotation. It is not only the unity of technology and art, but also the unity of traditional furniture design and innovation. Designers should consider people's material needs when designing furniture, but also meet people's spiritual needs. Over the years, the development of the industry has created many boss-type designers. Plagiarism of foreign furniture has become the source of product design for the vast majority of manufacturers, completely ignoring the original design of the enterprise. However, with the protection of intellectual property rights, the restrictions on data circulation are all Many manufacturers who rely on plagiarism have withdrawn from the furniture market. What I want to ask now is what most companies lack most, and is also the core issue of strategic design methods-design innovation.

 

Each ethnic group has its own specific identity, language and culture, which also creates its unique way of commodity circulation and display, which expresses their needs for local users. As a designer, we must not only have the enthusiasm for design, but also be full of game spirit. We must not only design what the user can see, but also design the side that the user cannot see, we must change the "Mona Lisa" Inherent concepts give the design some actions, such as the number 5 key on our mobile phones, etc. These are what we usually call humanized design.

 

However, many furniture companies have not found an effective design method in the design practice. Designers often design for design in the design process. They lack a systematic understanding of the design purpose, design ideas, and design objects. Here I will discuss the strategic design method in the era of strategic competition based on the theory of design innovation and combining my years of furniture design experience.

 

At present, there are too few top-level furniture design masters in China. Enterprises without their own designers, without their own designs, will surely be overwhelmed by the era of fierce strategic competition, and will certainly be unable to achieve the growth and sustainable development of the enterprise. And the growth of good designers will also depend on good scientific design methods. Practice without theory is blind, and theory without practice is also untenable. I sincerely hope that the discussion in this article can arouse people in the industry. Attention to promote the development of China's furniture design cause and establish a real furniture design system in China

 

 

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