HC Plastics News: INVISTA is the owner of the LYCRA® brand and product portfolio and will launch its new patented LYCRA®FREEF in North America at the Kingpins NYC show from November 28th to 29th! T® technology. LYCRA®FREEF! T® technology gives denim and woven fabrics a soft, stretchable and excellent recovery. LYCRA®FREEF! T® technology was generated from consumer surveys, and surveys show that while more than 65% of female respondents in five countries want jeans to be easy to wear, only 25% of respondents said they can buy the last pair of jeans. Let them move comfortably. In addition, only 22% of respondents indicated that the last pair of jeans they purchased maintained their original shape, although 56% of respondents wanted jeans to remain intact. Jean Hegedus, global director of denim and fabrics business at INVISTA, said the results show a real gap in consumer demand, and the INVISTA team believes that LYCRA® technology can solve this problem. “It’s a bit like trying to fool the laws of nature,†Hegedus said. “Usually, when the fabric is soft and stretchable, its recovery is affected. The reason this technology is so unique is that it combines two opposite concepts – soft elasticity and excellent shape retention. LYCRA®FREEF! T® fabrics are manufactured using INVISTA patents and patent-pending technology, covering yarns, textile processing and fabric construction. The fabric is specially treated with LYCRA® duple FX® yarn and then woven in a specific structure to provide soft elasticity. In addition to being easy to stretch, these fabrics offer a wider range of applicability because they are less compressible than typical stretch fabrics. Visitors to the INVISTA booth can watch LYCRA®FREEF! A demonstration of T® technology and a preview of COOLMAX® new product, COOLMAX® Natural TouchTM technology. This technology combines two unique types of COOLMAX® fibers with cotton and LYCRA® fibers for a soft, natural feel and true aesthetic for comfort. Editor in charge: Yao Chunlin
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