PVC High Speed Door are designed for indoor use and ensure rapid handling operations between different areas that should remain separated. These safe and efficient industrial doors are made of a shaped steel frame and covered with PVC. These high speed doors are safe and efficient and consist of a shaped steel frame covered with PVC. Safety is ensured by their photocells and barriers.
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According to the experience and experience of working in the famous tool manufacturing company in Germany, the advantages and characteristics of foreign tools are introduced for reference by domestic counterparts.
1. The main application areas of imported tools
At present, imported tools are mainly used in the following industries and enterprises with high requirements on tool life, performance, efficiency and stability:
(1) The processing characteristics of the automotive industry in the automotive industry are high-volume, assembly line production, and second, the processing conditions are relatively fixed. In order to optimize production and improve quality and efficiency, the automotive industry places very stringent requirements on the processing efficiency and service life of tools. At the same time, due to the use of assembly line operations, in order to avoid the downtime of the entire production line due to tool change, resulting in huge economic losses, it is usually mandatory to use a uniform tool change. This also presents a uniquely high requirement for the stability of the tool quality.
(2) The processing characteristics of the aerospace industry in the aerospace industry are high in processing accuracy and the second is difficult to process materials. Most of the parts and components processed in this industry are high-temperature alloys and nickel-titanium alloys (such as INCONEEL718), which have very high toughness and strength, which make imported tools very useful.
(3) Large turbines, steam turbines, generators and diesel engine manufacturers. Most of the parts to be processed by these enterprises are bulky and expensive. It is essential to ensure the accuracy of the parts to be processed and to reduce the waste when processing. Imported tools are also often used in the industry.
(4) The enterprise that uses more CNC machine tools says that “good horses are equipped with good saddlesâ€. In order to improve the processing efficiency and product quality and give full play to the use efficiency of CNC machine tools, imported tools are often used to achieve the desired results.
(5) Foreign-funded enterprises in these enterprises tend to pay more attention to the guarantee of production efficiency and quality. Since many foreign-funded enterprises use imported machine tools and equipment, the use of the tools of their importing countries is also a matter of course.
In addition, there are many other industries, such as the mold industry, military enterprises and other applications of imported tools are also very common.
2.1 Quality advantage
First of all, the most important thing is quality. In a general sense, the quality advantages of foreign tools are mainly reflected in the following aspects:
(1) Long service life: Under the same processing conditions, the tool life can be increased by several times or even several times, especially in the case of poor processing conditions (such as cutting of difficult materials, high-speed cutting, dry cutting and high precision). Processing, etc.), imported tools show a very high service life;
(2) High processing efficiency: mainly by greatly improving the cutting speed of the tool to achieve the purpose of improving production efficiency;
(3) Good quality stability: that is, the products of the same specification have the same tool life under the same processing conditions;
(4) High processing accuracy: including high processing surface accuracy and high component product qualification rate.
Exploring the reasons for the excellent quality of imported tool products is of great significance for improving the quality of domestic tool products. According to the author's experience, there are mainly the following aspects:
(1) Years of experience accumulation and technological leadership. Most tool manufacturers in Europe have a history of decades or even hundreds of years. Many of the exclusive experiences (Know-how) they have explored in long-term production practice are the most fundamental guarantee for the quality of their products and the core competitiveness of a company. The embodiment.
(2) High-precision, modern equipment and instruments, as well as the technical proficiency of the operators. These are effective guarantees to improve the quality and productivity of the tool products, especially the high precision of the grinding machine, which plays an irreplaceable role in ensuring the quality of the tool.
(3) The method, means, instruments and frequency of sampling inspection are also important aspects to ensure quality stability.
(4) The selection of raw materials, the latest coating technology and the application of heat treatment processes are also essential conditions for quality assurance.
2.2 Variety diversity
A well-known thread processing tool supplier in Germany can provide as many as 110,000 standard products in specifications and types. In addition to the complete specifications and dimensions of the tool, more important is the variety of its varieties. As we all know, due to the customer's processing conditions, such as machine tools, chucks, materials of the parts being processed, lubrication conditions, the shape of the parts being machined, etc., it is necessary to use the same tool to achieve the best under different processing conditions of different customers. The effect is obviously impossible, which is the fundamental reason for foreign manufacturers to produce a variety of tools. In other words, foreign manufacturers use a multi-variety strategy to seek to provide customers with the best tooling and machining solutions under a variety of different processing conditions to win customers.
2.3 application leading
In addition to the above-mentioned product quality and variety of production technology hardware, foreign manufacturers pay more attention to the application technology of the tool. Because the length of the tool life and the efficiency are not only dependent on the quality of the tool itself, but more importantly, it is reasonable to use the different types of tools and different processing parameters under different processing conditions to achieve the best results. . Knowing and understanding the type of tool that should be used in which processing state, and developing and manufacturing it, and using it correctly, form the core of enterprise application technology. The tool application technology is closely related to the diversity of the varieties mentioned above, and together with the production technology form two inseparable important aspects of the tool product. Unfortunately, many domestic tool manufacturers are not so aware of the tool application technology, and have not paid enough attention and input to the tool test development. In fact, the application technology is a mineral deposit with the largest amount of gold. Developing it can not only greatly improve the core competitiveness of the enterprise, but also greatly improve the quality of the product and reduce the production cost. However, it is undeniable that the mastery of advanced application technology cannot be completed overnight. It requires not only a large amount of manpower and material resources, but also the continuous development of new materials and new processes.
2.4 Marketing is square
On the whole, the current domestic imported tool brands are mainly concentrated in a few large companies, and the range of choices available to customers is relatively not very wide, and there is little room for price swing. With the tremendous changes in the domestic market, the marketing strategies of many large foreign companies in the Chinese market have also changed from the initial agent-based to direct sales, making the living space of many small and medium-sized import tool agents increasingly narrow. In recent years, many small dealers have sprung up all over the country, making the contradiction between market supply and demand increasingly prominent.
To resolve this contradiction, new ideas and new models are needed. As we all know, there are a large number of excellent medium and small tool manufacturers in foreign countries, especially in Europe. They are highly professional, and in their professional fields, they are superior in quality, complete in variety, responsive and reasonable in price. Their products and technologies can make up for many gaps in domestic demand, and can also provide a wide supply channel for many small and medium-sized dealers in China. . According to the experience of developed countries in Europe and America, in the near future, between large customers and large suppliers, direct sales channels will not be established without any third party. As a result, for small and medium-sized dealers, Their main customer target is small and medium-sized enterprises, and their suppliers are necessarily small and medium-sized manufacturers. This point is an inevitable trend of market development, and the current market situation in Europe and the United States can be fully confirmed.
However, for a long time, due to information, marketing channels and other reasons, the products of these foreign small and medium-sized enterprises have not yet been able to enter the domestic market widely and conveniently. Because in the process of implementing this new idea, there are many obstacles: a small dealer must face many foreign small and medium-sized suppliers at the same time, the process will be extremely complicated, and the cost will be astonishing. Therefore, the emergence of a cooperation platform connecting many foreign small and medium-sized suppliers and many domestic distributors has become a strong expectation of the tool market.
Analysis of Chinese Brand Marketing Model of Foreign Brand Tools
With the rapid development of China's economy, the continuous improvement of the level of industrial machine tools and the increasing requirements for improving the quality and efficiency of machined products, China's demand for imported high-quality precision tools is increasing. Since the price of imported tools is generally higher than that of domestically produced tools, its application is greatly limited. However, it is undoubted that at present in the high-end market of knives, compared with imported knives, domestic knives have a certain gap in terms of variety specifications, quality and after-sales service.