Emerging markets will lead the paper and packaging industry

Deloitte released a report on February 10 saying that in 2011 China and other emerging markets will have a major impact on the global forestry, paper and packaging industry, and lead the globalization of the industry's operations.

The report titled “Windwards in 2011: Prospects for the Global Forestry, Paper, and Packaging Industry” reports that due to the surge in domestic demand in emerging markets, a large amount of raw materials and products are needed, which may change the forestry, paper, and packaging industries that originally exhibited regionalization. The way the industry operates is to accelerate globalization. At the same time, the emerging high-growth potential of new companies in emerging markets will increase investment returns and capital will continue to shift to emerging markets. China's market influence has begun to take shape.

"As we continue to internationalize and acquire overseas assets, emerging market companies will have a completely different competition from traditional businesses," said John Dixon, global leader in forestry, paper and packaging at Deloitte. "Even emerging markets help promote forestry, The overall development of the paper and packaging industry, but major markets such as North America and Europe are facing serious challenges to slowing demand growth."

According to the data provided in the report, in 2010, the papermaking/paperboard market output of Europe's forestry, paper and packaging industry recorded a 9% increase, which was mainly due to the strong performance in the third quarter of the same year. In 2011, the growth potential of Europe's forestry, paper and packaging industries was due to the possibility of a modest increase in the real estate market.

In his analysis of China’s industry status, Deloitte China’s leader in the forestry, paper, and packaging industry believes that compared with other parts of the world, most companies have survived the difficult times of economic recession with the help of the Chinese government’s economic stimulus package. Thanks to the huge demand of 1.3 billion people, the paper market in China is expected to increase to 143 million tons in 2021, and about 300% in the last 15 years.