Is it "doing no business"? Or seek economic growth?

After selling Chinese home furnishing products to France, Jimei Home Furnishing will sell French wine to China; Yifeng Furniture is planning to set up a 30-acre farm in the new factory base in Sanhe, Hebei, to grow vegetables, raise pigs and chickens. The duck is complete. In today's world where diversification is no longer unfamiliar, if you do not lose your old bank and set foot in another field, are you looking for economic growth points or not doing business?

Jimei wants to sell red wine

Recently, Tianjin Port, the world's highest-ranked artificial deep-water port, has ushered in a batch of new containers containing authentic French red wine with a total of 100,000 bottles.

This is the "baby" from Jimei President Zhao Jianguo who traveled from France to China. Last year, Jimei began to build China's home furnishing trade city in France. He began to think about some import and export trades other than home furnishing. His goal was to create an interactive and win-win trade model. After a detailed investigation, it was decided to start with the red wine that French people often drink. "France is the capital of red wine, and with the improvement of living standards and quality in China in recent years, more and more people like to taste red wine, a wine that reflects elegance and taste. Since we have built an international trading platform, why Do n’t bring the best French wine into China? "

Statistics show that China is the country with the fastest growing red wine consumption and the eighth largest consumer of wine in the world. Last year alone, China ’s red wine sales reached 1.1 billion bottles. It is expected that by 2013, China will become the seventh largest wine consumer in the world, with wine consumption reaching 1.26 billion bottles and imported wine consumption increasing by more than 67% annually, which is not difficult to see The wine market out of China is promising. Red wine achieves exquisite life, and will add new vitality to Jimei.

Yifeng Furniture will build a farm

In Yanjiao, Sanhe, Hebei, a 800-acre production base is under construction. It is a new base for the famous furniture brand Yifeng. Here, batches of high-quality wood are marked with a sense of style after processing and production, and then sent to all parts of the country. In the near future, not only furniture but also lively chickens and ducks and various seasonal vegetables will be born from here.

"Everyone else is playing Happy Farm on the Internet. This year, Yifeng will build a realistic version of Happy Farm at the production base." Wen Shiquan, chairman of Yifeng Furniture, said that a new phenomenon will soon appear here, Chinese cabbage, spinach, eggplant, Fresh vegetables such as tomatoes, chickens, ducks, geese, pigs and other livestock will be available.

Unlike other farms in the society that focus on sales of agricultural products, the farms set up by Yifeng Furniture mean more "public welfare", that is, they focus on the free supply of the unit's canteen and familiar friends inside and outside the circle. If the output is too much, it is not necessary So much, you can consider the surplus agricultural products to market. Wen Shiquan said that no matter whether it is vegetables or milk, the food is too difficult to reassure. The only purpose of his farm is to allow himself and all interested people to eat reassuring vegetables at any time.

It is reported that the area of ​​the entire farm is about 30 acres, and the corresponding workers have been found. The vegetables grown in Yifeng Farm will not use chemical fertilizers and chemical preparations at all. They are all irrigated with farm soil to ensure that the grown vegetables have no Pollution and pollution-free. "For the sake of health and the farm, we have prepared for a long-term loss of 3 million yuan." Wen Shiquan said.

Be cautious when entering the bank

Some people in the industry have their opinions on opening home furnishing stores, selling red wine, and producing furniture and growing vegetables. Statements such as "nothing to invest blindly", "will it affect the work of the old bank", "that is, a momentary pleasure, and certainly not long-term persistence" are all very popular.

Zhao Jianguo said, of course, the home store is still the main business, and will not be slack in management, but red wine is a symbol of quality of life, and there is no essential difference from home, "Whether you do n’t put some red wine at home is not a grade. ? "

Wen Shiquan believes that building a farm and "doing no business" are inseparable. Yifeng built the farm just to meet the needs of themselves and the hundreds of workers in the factory. They usually work tired, and it is good to walk around the farm and relax. "The farm is an embellishment in life. Of course, making good panel furniture is my constant pursuit, otherwise, it will not invest 600 million yuan to build a new factory in Sanhe."

Liu Chen, the secretary general of the Beijing Market Association Home Furnishing Branch, believes that such practices as Jimei and Yifeng are not "not doing business," but that companies have broadened their business areas. They have not deviated from the runway in terms of their main business, so there is no worry. of. However, if the company's investment in new fields accounts for half or more of its main income, it is necessary to carefully measure whether it is worth it.

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